Sales Manager

Ulta Beauty, Inc.•Orange, CT

About The Position

The Sales Manager leads the store’s sales team in alignment with Ulta Beauty’s mission, vision, and values. The role develops a high-performing team and is accountable for retail sales, guest service, and operational processes across the store, excluding boutiques. The Sales Manager is accountable for Net Promoter Score and an exceptional guest experience, focusing on performance, people, and process. The position calls for strong results orientation, passion for the beauty industry, excellent guest service, extensive product knowledge, and the ability to lead, influence, and develop a team. The Sales Manager promotes sales growth and profitability, manages store performance and payroll needs in collaboration with the General Manager, plans and executes in-store events, and reviews financial and operational results. The role also performs makeup applications, skincare analysis, and product demonstrations; hires and develops associates; supports training and succession planning; and ensures compliance with company policies, standards, and operating procedures. The Sales Manager works a flexible, full-time schedule that includes days, evenings, weekends, and holidays, and attends corporate business meetings and conferences.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to and leading through change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty (including credit), payroll, omnichannel performance, and retail shrink goals.
  • Identify underperforming metrics and develop strategies using company programs, tools, and resources to improve profitability and sales.
  • Use store forecasts and payroll budgets to support scheduling, communicate staffing needs to the General Manager, maximize productivity, and complete workload within budget and on time.
  • Plan and execute in-store events that enhance the guest experience, encourage brand partner collaboration, and meet sales and payroll goals.
  • Review and respond regularly and promptly to financial and operational reports, store visit findings, and audit results.
  • Perform makeup applications, skincare analyses, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits during work time.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, and address staffing needs and open positions.
  • Build an engaged team through collaboration, open communication, and prioritization of work; foster an inclusive environment that supports associate growth.
  • Support associate development through training, competency-based feedback, coaching, performance reviews, succession planning, and individual development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Build professional brand partner relationships to support shared sales and service goals.
  • Model teamwork and guest-service excellence with the leadership team by setting priorities, providing direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program, coaching associates and leading a helpful, friendly guest experience to achieve store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the task management tool to prioritize and complete store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss-prevention standards.
  • Complete day-to-day inventory control processes, including handling known theft, damages, hazardous waste, adjustments, returns, and theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
  • Attend corporate business meetings and conferences.

Benefits

  • Paid time off for eligible full-time associates.
  • Health benefits for eligible full-time associates.
  • Dental, vision, life, and disability benefits for eligible full-time associates.
  • Dental, vision, life, and disability benefits for eligible part-time associates.
  • Opportunity for eligible associates to earn additional compensation under the company bonus plan.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service