Sales Liaison

National Church Residences • Circleville, OH

10d • Remote

About The Position

The Sales Liaison promotes and sells the organization’s healthcare services to referral partners and potential patients, helping connect the organization’s offerings with people who may need them. The role focuses on building relationships and business for home health, hospice, primary care, and private duty services, while serving older adults and their families with compassion and a solution-focused approach. Sales experience in these areas is sought; candidates with other healthcare experience, such as assisted living, independent living, or skilled nursing, may also be considered.

The position identifies and develops business opportunities, presents services, consultatively assesses needs, manages relationships, collaborates with healthcare professionals, monitors market conditions, and supports sales training. The Sales Liaison is accountable for developing, implementing, and managing policies and procedures related to the sales function, and for meeting sales targets and other performance indicators. The role also requires compliance with applicable laws, regulations, ethical standards, organizational policies, resident rights, and required annual training.

This is a remote position serving the Southern Region, with a Monday–Friday schedule from 9:00 AM to 5:00 PM. Flexibility is required for occasional after-hours business meetings, events, or gatherings, and periodic office travel for meetings or team gatherings. Frequent travel of more than 75% within the designated southern region is required.

Requirements

• Minimum of 3 years of sales experience in a healthcare program preferred.
• Sales experience in home health, hospice, primary care, or private duty is sought; healthcare experience in assisted living, independent living, or skilled nursing may also be considered.
• Bachelor’s degree or related experience preferred.
• Good communication, comprehension, computer, and interpersonal skills.
• Ability to speak, read, write, and understand English.
• Working knowledge of Windows, Microsoft Office Suite, smartphones, and the internet.
• Genuine compassion for older adults and their families; empathy, active listening, relationship-building, and a solution-focused approach.
• Ability to travel frequently, more than 75% within the designated southern region.
• Ability to work Monday–Friday, 9:00 AM–5:00 PM, with flexibility for occasional after-hours meetings, events, or gatherings and periodic office visits.

Nice To Haves

• Bachelor’s degree or related experience.
• At least 3 years of sales experience in a healthcare program.
• Sales experience in home health, hospice, primary care, or private duty.
• Healthcare experience in assisted living, independent living, or skilled nursing.

Responsibilities

• Identify new business opportunities and develop strategies to drive sales growth in Senior Services, including market research, prospecting, and relationship-building with decision-makers.
• Present healthcare services to potential patients and referral partners, explaining features, benefits, and competitive advantages.
• Use consultative selling to understand needs, challenges, and goals and recommend appropriate services or solutions.
• Build and maintain long-term relationships, communicate regularly, address concerns, provide customer service, and support client satisfaction.
• Collaborate with healthcare professionals and administrators to understand needs and provide solutions; this may include hospital-based tracking, educational sessions, walk-throughs, demonstrations, and workshops.
• Monitor market trends, competitors, and industry developments; report on sales performance, market insights, and opportunities for improvement.
• Provide training and support to internal sales teams, distributors, or channel partners on services and sales strategies.
• Manage sales pipelines and take proactive measures to meet or exceed sales targets, revenue goals, and other key performance indicators.
• Follow applicable healthcare laws, regulations, ethical standards, confidentiality requirements, and fair and transparent business practices.
• Serve clients, patients, and families with compassion and a solution-focused mindset, reflecting the organization’s mission and values.
• Assist non-sales staff in understanding and appreciating the concept.
• Develop and maintain working knowledge of National Church Residences’ service offerings and community resources.
• Maintain a positive and professional manner, manage time effectively, model teamwork, collaborate, and participate in policy creation and problem-solving.
• Respect resident and client rights and dignity; report complaints and allegations of abuse, misappropriation, or other violations to appropriate supervisors.
• Complete annual education requirements, including Compliance, Privacy, Security, and HIPAA training.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level