UK Sales Executive

Cricut

About The Position

Cricut is seeking a highly organised, commercially minded and proactive Sales Executive to join its UK & Ireland team in a full-time role. The position has direct responsibility for managing two Consumer Electronics (CE) retail accounts, developing customer relationships and identifying ways to grow sales, distribution and visibility. The portfolio may expand over time to include accounts across CE, Telco and supermarket channels. Alongside direct account ownership, the Sales Executive works with the wider UK & IE commercial sales and retail marketing teams to develop and execute retail plans. The role combines account management and commercial development with operational execution, including managing sales activity, financial rebate claims, promotions, product data and marketing assets across retailers, distribution partners and internal teams. The role is based in the UK, with occasional European travel expected.

Requirements

Previous experience in sales, account management or commercial roles, ideally in retail or consumer products.
Experience managing or supporting retail accounts and developing customer relationships.
Strong Excel and data-handling skills.
Commercial mindset and interest in developing accounts and taking on greater customer responsibility.
Strong customer relationship-building and stakeholder management skills.
Strong organisational and administrative skills, with high attention to detail and data accuracy.
Ability to manage budgets, financial spreadsheets and reporting accurately.
Confident communication with internal teams and external partners.
Analytical ability to interpret sales and product data.
Ability to manage multiple priorities and ad hoc requests.
Proactive, solution-oriented approach.
Competent use of Excel, PowerPoint and sales reporting tools.
Based in the UK and able to undertake occasional European travel.

Nice To Haves

Experience as a Sales Executive, Account Executive or Junior Account Manager.
Familiarity with product data management or online retail platforms.
Prior experience working with CE, Telco or supermarket retailers.

Responsibilities

Manage two CE retail accounts, owning day-to-day commercial relationships and working with customers to drive sales performance.
Develop and deliver account growth plans, identifying opportunities across product range, distribution, promotions, digital content and marketing activity.
Build relationships with retail partners and identify opportunities to expand Cricut’s presence and performance.
Monitor account performance and sales trends, translating insights into commercial actions.
Develop the account portfolio over time across CE, Telco and supermarket channels.
Support new business development and expansion into relevant retail channels.
Manage marketing and promotional rebate claims, ensuring accurate and timely processing and tracking.
Maintain sales performance and forecasting data, liaising with retailers, distribution partners and internal stakeholders.
Coordinate promotional planning and communications with retailers and distribution partners.
Manage new line forms, set-up sheets, images and product assets, and ensure retailer websites are up to date and optimised.
Assist with mystery shopping initiatives and report findings.
Support the planning, promotion and delivery of consumer events, working with Senior Ambassadors to achieve KPIs and sharing post-event results with internal stakeholders.
Audit Cricut product listings on retailer websites and request updates to keep product information, imagery and copy accurate.
Conduct competitor analysis and pricing activity.
Carry out ad hoc duties as required to support business needs.