Sales Development Representative (SDR) - UK B2B Market

D2B

7d•Remote

About The Position

The Sales Development Representative will work remotely from South Africa to expand an established UK digital agency’s reach across the UK B2B market. This is a pure outbound pipeline role focused on researching prospects, phone-first outreach, and setting qualified appointments. The role does not involve closing deals, preparing complex proposals, or performing technical SEO work; senior consultants handle sales presentations and technical execution. The SDR’s goal is to identify UK decision-makers, start consultative conversations about search visibility, and book high-quality discovery meetings for the sales team. The position targets established UK businesses with £1M+ turnover across sectors such as manufacturing, engineering, and professional services. Success means consistently sourcing, qualifying, and booking discovery meetings with decision-makers who fit Surge’s Ideal Customer Profile. The stated salary is up to £1,300 per month basic plus performance commission. Working hours are Monday to Friday, 9:00 AM to 5:00 PM UK time, with UK public holidays.

Requirements

Hands-on experience in telephone-based cold calling, prospecting, or appointment setting in a B2B setting.
Excellent spoken and written English, with conversational delivery suited to UK business owners and directors.
Ability and willingness to source and organize daily call lists independently rather than rely on inbound leads.
Ability to ask open questions, listen to business problems, and communicate commercial value without relying on rigid scripts.
Basic understanding of why businesses invest in Google and online visibility, and ability to read a simple report; deep technical SEO knowledge is not required.
Consistent motivation to meet monthly targets and resilience in a target-driven role.

Responsibilities

Use online research and LinkedIn to identify established UK companies and build daily prospect outreach lists.
Conduct phone-first outbound prospecting, supported by targeted emails and LinkedIn outreach, to Managing Directors, Business Owners, and Marketing Directors.
Use pre-templated ranking snapshots to discuss prospects’ visibility against competitors and uncover sales and digital marketing challenges.
Qualify prospects for genuine business requirements, active decision-makers, and investment potential.
Book confirmed discovery calls for the senior sales team and provide concise handover briefs covering prospect pain points and current setup.
Maintain accurate CRM records of call activity, conversations, follow-ups, and meeting outcomes.
Consistently source, qualify, and book discovery meetings with decision-makers who fit the company’s Ideal Customer Profile.