Sales Director

ZURU•Minneapolis, MN

40d•Hybrid

About The Position

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today's consumers. Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations. As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more. The Sales Director is dedicated to scaling ZURU's Gumi Yum confectionery brand into retail across the USA, including all future NPD. The role drive account strategy & ownership across grocery, dollar/discount, club & specialty channels, owns ZURU's US broker partnership, and works daily with the Global Commercial Team. The role owns listings, retail execution and promotional excellence across all channels. Success at 6 months: ZURU's US candy broker embedded and working to a clear account framework, with Gumi Yum submitted in full for every range review. At 12 months: Gumi Yum listed and trading across priority grocery and specialty accounts, with repeatable distribution gains.

Requirements

6+ years in Sales in US confectionery or impulse FMCG.
US grocery track record: new listings, distribution growth, retailer relationships.
Experience managing a broker or agency network to deliver distribution outcomes.
Trade execution across pricing, promotion, display and the 4Ps; P&L understanding.
Right to work in the US; based in or able to relocate to Minneapolis or Bentonville.

Responsibilities

Secure listings across grocery, specialty and unattended channels; submit in full, on time, for every range review.
Lead ZURU's US candy broker day-to-day; set priorities, targets and the framework to convert their network into distribution.
Own the P&L for key opportunities; prepare sell decks and pitch materials for every line review and merchandising window.
Win feature, display and shelf presence through pricing and promotion.
Lead retailer pitches and negotiations to open new accounts.
Connect broker, merchandising, supply and internal teams to close distribution gaps quickly.
Land the Gumi Yum innovation pipeline into US retail.