Sales Director

INSIGHT LIVING • Hillsboro, OR

7d • $50,000 - $60,000

About The Position

The Sales Director leads sales efforts at Cornell Estates, builds relationships with prospective residents and their families, and implements strategies to increase community occupancy and meet revenue targets. The role oversees the sales department, collaborates with senior management and marketing, manages external partnerships and sales budgets, and ensures sales practices comply with applicable laws and regulations. It also involves supervising, training, and mentoring sales team members, analyzing market and competitor information, reporting on sales progress, and negotiating with prospective residents and families to provide personalized solutions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Healthcare Administration, or a related field.
• Extensive sales or marketing management experience, typically several years, with a proven record of achieving sales targets; healthcare or senior living experience is preferred.
• Extensive leadership experience and successful sales-team management.
• Experience developing and implementing strategic sales plans and initiatives aligned with organizational goals.
• Strong customer relationship management background, particularly involving sensitive interactions with families and elderly clients.
• In-depth knowledge of sales and marketing principles for the healthcare or senior living industry.
• Understanding of the regulatory and legal environment of assisted living facilities and compliance requirements for sales and marketing activities.
• Awareness of local market dynamics and competitor activity.
• Strong strategic planning and analytical skills.
• Expert communication and interpersonal skills, including the ability to negotiate with prospective residents and families and maintain professional relationships.
• Ability to achieve sales targets and drive occupancy and revenue growth.
• Ability to mentor and develop sales team members, including middle management.
• Ability to manage multiple priorities and projects while aligning sales activities with organizational objectives.

Nice To Haves

• Experience in healthcare or senior living sales or marketing.

Responsibilities

• Oversee the sales department and align its activities with the facility’s strategic goals.
• Develop and implement sales strategies and plans to increase occupancy and meet revenue targets in collaboration with senior management.
• Schedule and facilitate tours for prospective residents and families.
• Manage the prospect pipeline and maintain relationships through outreach, including phone calls and emails.
• Train and mentor the sales team and foster high performance and continuous improvement.
• Analyze market trends and competitor data and adjust sales strategies to maintain competitiveness.
• Manage relationships with healthcare partners, local community groups, and business organizations to enhance referrals.
• Coordinate with the marketing department on promotional materials and advertising campaigns.
• Monitor and adjust sales-related budgets to allocate resources effectively.
• Ensure compliance with applicable laws and regulations affecting sales practices.
• Report on sales progress, challenges, and strategic changes needed to meet targets.
• Conduct high-level negotiations and close deals with prospective residents and their families, providing personalized solutions.
• Supervise sales department staff.

What This Job Offers

• Job Type: Full-time
• Career Level: Director