Sales Director

Dial Silvercrest Corp • Lincoln, NE

1d

About The Position

Dial is seeking an accomplished sales professional to lead community sales and marketing in senior living. The Sales Director develops and executes community marketing strategies, generates leads through outbound prospecting, and drives move-in and occupancy results in a competitive market. The role focuses on relationship-building with prospective residents and referral partners, reputation management, high-quality customer service, and disciplined execution of the company’s sales processes. It also includes maintaining accurate prospect records, managing the marketing budget, preparing reports and plans, and collaborating with the home office.

Requirements

• Bachelor’s degree or equivalent.
• At least 2 years of outbound sales experience.
• Ability to work extended and weekend hours on occasion to support sales goals.
• Ability to travel to the home office for onboarding and the annual sales meeting.
• Experience with state and federal guidelines for assisted living and dementia.
• Knowledge of HIPAA requirements.
• Ability to follow policies and procedures, maintain regular attendance, and protect confidential verbal and written information about residents, community operations, and personnel.
• Ability to represent Dial and its communities positively.

Nice To Haves

• Experience in outside B2B sales.

Responsibilities

• Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
• Build relationships with prospects, conduct discovery, use strategic closing techniques, and provide personalized follow-up to achieve sales conversions.
• Direct the community’s reputation management strategy to meet Google review goals.
• Strengthen referral pipelines through in-person visits that build trust and long-term relationships.
• Use sales tools and best practices to meet bi-annual mystery shop benchmarks and deliver exceptional customer service.
• Prepare and submit timely competitive analyses, bi-annual marketing plans, investor updates, budget forecasts, and other assigned reports.
• Maintain an accurate database documenting prospect interactions, follow-ups, and referral partner communications.
• Manage the daily tour path to create strong first impressions for prospects and community partners.
• Prepare for and contribute to regular sales calls with the home office, collaborating strategically to achieve sales goals.
• Manage the marketing budget in line with forecasts and maximize return on investment.
• Submit detailed creative requests on time to support sales and marketing initiatives.
• Follow sales processes established in company standard operating procedures.
• Adhere to company policies and procedures, maintain regular attendance and confidentiality, and promote Dial and its communities positively.
• Travel to the home office for onboarding and the annual sales meeting.
• Work extended and weekend hours on occasion to support sales goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director