Sales Director

Clearwater Beaverton•Beaverton, OR

About The Position

The Sales Director oversees rental sales for all community apartments and is responsible for maintaining budgeted occupancy and revenue. The role manages leads from initial inquiry through move-in, monitors market trends and competitors, and builds relationships with outside referral sources to increase community awareness and generate leads. The position works in accordance with applicable federal, state, and local regulations and company policies and procedures.

Requirements

Bachelor’s degree in communications, public relations, marketing, or a related field, or a combination of education and sales experience in a senior living, hospitality, or related industry.
Three to five years of successful sales experience in a senior living, hospitality, or related industry.
Background clearances as required by government regulations.
Must meet health requirements, including TB screening.

Nice To Haves

First Aid Certification, CPR, or BLS certification preferred.

Responsibilities

Generate qualified inquiries, referrals, and tours and achieve the closing rates needed to meet occupancy and revenue targets.
Conduct daily property walkthroughs to ensure the community is ready for guests.
Manage the move-in process, from lead generation and coordinating tours through qualification and final move-in.
Prepare pre-call plans for presentations and develop strategies to advance leads to sales.
Collaborate with the Executive Director and leadership teams so community associates understand sales and marketing and address necessary changes.
Identify, establish, and maintain relationships with industry influencers, community partners, and strategic partners to support ongoing referrals and opportunities.
Plan personal visits and calls to advance relationships toward referral status.
Plan and conduct internal events that showcase the community, including local market-area events.
Maintain the referral database, including contact information, communications, and statuses.
Create, update, and manage the quarterly Sales and Marketing Plan in collaboration with the Executive Director.
Develop annual operating budgets and execute the Annual Sales and Marketing Plan, including short- and long-range goals.
Complete monthly spend-downs to ensure budget compliance.
Collect and evaluate market research on trends and competition and adjust marketing strategy to changing conditions.
Maintain current knowledge of local market trends and competitors to help develop and execute effective sales and marketing plans.