Sales Director

INSIGHT LIVING•Hillsboro, OR

7d•$50,000 - $60,000

About The Position

The Sales Director leads sales efforts, builds relationships with prospective residents and their families, and implements strategies to increase community occupancy and meet revenue targets. The role oversees the sales department and collaborates with senior management and marketing to align sales plans, promotional activity, and resources with the facility’s strategic goals. It also manages referral relationships, sales budgets, market analysis, compliance, and reporting, and handles high-level negotiations with prospective residents and families.

Requirements

Bachelor’s degree in Business Administration, Marketing, Healthcare Administration, or a related field.
Several years of sales or marketing management experience, with a proven record of achieving sales targets; healthcare or senior living industry experience is preferred.
Extensive leadership experience and a record of successfully managing a sales team.
Experience developing and implementing strategic sales plans and initiatives aligned with organizational goals.
Strong customer relationship management background, particularly in sensitive client settings involving families and elderly clients.
In-depth knowledge of sales and marketing principles for the healthcare or senior living industry.
Understanding of the regulatory and legal environment of assisted living facilities and sales and marketing compliance.
Awareness of local market dynamics and competitor activity.
Strong strategic planning and analytical skills.
Expert communication and interpersonal skills, including negotiation and relationship-building.
Ability to drive sales targets and facility occupancy and revenue growth.
Ability to mentor and develop sales team members, including middle management.
Ability to manage multiple priorities and projects while aligning sales activities with organizational objectives.

Responsibilities

Oversee the sales department and ensure sales activities align with facility strategic goals.
Develop sales strategies and plans to increase occupancy and meet revenue targets in collaboration with senior management.
Schedule and facilitate tours for prospective residents and families.
Manage the prospect pipeline and cultivate relationships through phone calls, emails, and other outreach.
Train and mentor sales team members and foster high performance and continuous improvement.
Analyze market trends and competitor data and adjust sales tactics and strategies.
Manage relationships with healthcare partners, community groups, and business organizations to enhance referrals.
Coordinate with marketing to ensure promotional materials and advertising campaigns drive interest and conversions.
Monitor and adjust sales budgets to optimize resource allocation and return on investment.
Ensure compliance with laws and regulations affecting facility sales practices.
Report on sales progress, challenges, and strategic changes needed to achieve targets.
Conduct high-level negotiations and close deals with prospective residents and families, providing personalized solutions.
Supervise staff.