Sales Director

Hometown America•Punta Gorda, FL

About The Position

At High Point Living, the Sales Director represents the company at a growing active-adult community and guides new buyers and resale homeowners through their home-buying journey. The role focuses on building trust, forming genuine connections, and helping prospective residents feel informed and supported from first contact through closing. The Sales Director works with the marketing team to attract qualified leads, maintain sales momentum, and convert interest into homeowners. The company’s land-lease model combines homeownership with leasing the land beneath the home. Hometown America is a privately held real estate investment firm and a leader in manufactured housing. It owns and operates more than 125 communities in the United States and Australia. Its communities are recognized for quality amenities, professional on-site management, and affordable community living. The company describes its culture as grounded in accountability, communication, empowerment, integrity, service, and inclusion, and highlights training opportunities, resources, and continued education.

Requirements

  • Two to four years of experience in new home sales, leasing, real estate, or another customer-facing sales environment.
  • Demonstrated ability to meet or exceed individual sales goals within a structured sales process.
  • Experience using a CRM system to manage leads and sales activity.
  • Excellent interpersonal, verbal, and written communication skills.
  • High level of confidentiality and professionalism.
  • Proficiency in MS Office Suite and experience with web-based applications.

Nice To Haves

  • Previous experience working with 55+ or lifestyle-focused buyers.

Responsibilities

  • Build relationships with prospective buyers by providing guidance, conducting tours, and creating a welcoming experience from initial contact through closing.
  • Manage the full sales pipeline and performance targets, including CRM records, follow-ups, and coordination with marketing to convert leads into homeowners.
  • Explain the land-lease homeownership model and its flexibility, convenience, and long-term value compared with traditional home buying.
  • Work with marketing to activate local campaigns, maintain accurate listings, and share feedback about lead quality and buyer behavior to improve outreach and conversion strategies.
  • Perform other duties as assigned.

Benefits

  • Competitive wages.
  • Benefits package with comprehensive medical, dental, and vision coverage.
  • Health and dependent care flexible spending accounts.
  • 401(k) with 20% company match.
  • Life and disability insurance.
  • Paid time off, including two weeks of vacation in the first year, personal days, sick pay, and nine company-paid holidays.
  • Training opportunities, resources to perform the job, and continued education.
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