Sales Director - Attention Intelligence Platform
GumGum
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Posted:
May 2, 2023
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Remote
About the position
The Sales Director - AIP North America is responsible for driving the commercial success of the Attention Intelligence Platform (AIP) in the region. They will work alongside a global team of attention experts to promote and sell the AIP technology to media agencies and agency trade desks. The Sales Director will be responsible for generating leads, closing deals, and ensuring successful implementation of sold proposals. They will also provide feedback to the company on client needs and collaborate with other teams to meet revenue targets. This role requires strong knowledge of the digital advertising landscape, excellent communication skills, and the ability to work autonomously in a fast-paced environment.
Responsibilities
- Drive the adoption of the attention measurement and optimization technology (AIP) in the North American market
- Elicit test campaigns that lead to a successful signing of the Master Service Agreement and subsequent rollout of technology across the client/agency
- Own the sales cycle from initial lead generation to deal close, as well as ongoing QBRs and contract renewals
- Deliver on revenue targets based on actual usage of the technology
- Spread awareness of the AIP offering to media agencies and agency trade desks
- Communicate and educate stakeholders appropriately, covering a range of client roles from C-suite to traders and analysts
- Spend time in the market delivering presentations and setting meetings to drive education and adoption of attention and AIP
- Provide feedback to the company on how to best service clients' needs as a new product in the market
- Collaborate with Customer Success and Product teams to ensure successful implementation of sold proposals aligned with client expectations
- Partner with GumGum Divisional Sales teams to collaborate on agency communication and sales strategies
- Utilize agency group contacts, from senior decision makers to junior implementers
- Close large, long-term enterprise data partnerships
- Build commercial propositions to meet client challenges
- Understand the advertising measurement landscape and the tech product GTM and commercial process
- Make autonomous decisions in a fast-paced environment with the ability to coordinate multiple tasks and work under tight deadlines
- Proficiency in office software and business tools (Salesforce, JIRA, Slack, etc.)
- Maintain an enthusiastic and professional demeanor while working in a client-oriented setting
Requirements
- Formal education - BS/BA or equivalent in marketing, sales, business, technology or other related field
- 2+ years working exclusively in data sales to agencies
- 7+ years in digital advertising overall
- Very good agency group contacts, from senior decision makers down to junior implementers
- Evidence of closing large, long term enterprise data partnerships
- Strong experience in building commercial propositions to meet client challenges
- Analytically sound person who understands the advertising measurement landscape
- Understands the tech product GTM and commercial process
- Autonomous decision maker
- Must be able to work in a fast-paced environment with demonstrated ability to coordinate multiple competing tasks and demands and work under tight deadlines
- Proficiency in office software and business tools (Salesforce, JIRA, Slack etc)
- Enthusiastic, professional demeanor and experience working in a client-oriented setting
Benefits
- Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/family
- Flexible Spending Accounts (FSA)
- Short-Term and Long-Term Disability
- Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeks
- Transitional Return-to-Work Schedule from Parental Leave
- Dependent Care FSA
- Maven Family Support - Including fertility adoption and/or travel expenses to obtain medical care
- Employer-Matched 401(k) Retirement Plan
- Life Insurance and AD&D
- Stock Incentive Program (role dependent)
- Employee Assistance Program
- Legal and Identity Theft Protection
- Student Loan Repayment Assistance
- Work From Home Stipend
- Wellness Reimbursement
- Flexible Time Off (Unlimited PTO)
- Summer Fridays from the 1st Friday of May through the last Friday in September
- Volunteer Time Off
- Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
- WeWork monthly pass
- GumGum Gives Back volunteering/social impact opportunities
- Virtual and in-person company events/celebrations
- Anniversary recognition and awards
- Business Travel Accident