Sales Development Representative

groundcover•Boston, MA

About The Position

As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for the company’s cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and work closely with Account Executives and the Growth Marketing team to accelerate sales velocity.

Requirements

  • 1–2 years of professional experience; internships may count toward this experience.
  • A proven track record of meeting top-of-funnel pipeline and quota targets.
  • Exceptional written and verbal communication skills, including the ability to tailor messages to technical decision-makers.
  • Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.

Nice To Haves

  • Sales or Business Development Representative (SDR/BDR) experience at a B2B SaaS or software company.
  • Experience or exposure to the observability space.

Responsibilities

  • Prospect, identify, and qualify target accounts to create qualified sales pipeline opportunities.
  • Execute outbound outreach through email, LinkedIn, cold calling, and social channels, tailoring strategies to technology-focused buyer personas.
  • Partner with Account Executives and Growth Marketing Managers to align campaigns and improve pipeline efficiency.
  • Qualify leads using MEDDIC to evaluate buyer fit, economic motivation, and technical requirements.
  • Maintain accurate pipeline and account data in CRM and sales engagement platforms.
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