Sales Development Representative

ENERCON INDUSTRIES CORP•Village of Germantown, WI

11d•Onsite

About The Position

Enercon is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. The role does not involve direct selling; it supports the sales process by maintaining engagement, identifying opportunities, and connecting prospective customers with application experts and the sales team. The SDR works in a collaborative environment at Enercon’s Germantown, Wisconsin plant and corporate headquarters. The position includes prompt follow-up on marketing-qualified leads, inquiries, open proposals, parts quotes, and sample trials; nurturing leads that are not yet ready for sales; researching and contacting prospective customers; and refining outreach strategies. The SDR also manages prospect records and engagement metrics in the CRM, provides feedback to sales and marketing, handles inbound calls and web-chat leads, and contributes updates and ideas in department meetings. Performance is measured through leads converted to opportunities, outgoing calls per week, and total interactions with prospects and customers.

Requirements

1–3 years of experience in business development, sales support, customer engagement, or a similar role.
A bachelor’s degree in business, communication, marketing, engineering, or a related field.
Experience with CRM systems such as Salesforce or HubSpot and with prospecting tools.
Strong verbal and written communication skills.
Ability to connect with people quickly and build relationships.
Ability to develop a baseline understanding of technical products and applications.
Self-motivated, team-oriented, can-do attitude.
Comfort with high-volume outreach through calls, emails, and social media.
High performance standards, a willingness to pursue aggressive goals, and diligence in achieving them.
Ability to work with, accept, and serve customers from different cultures and backgrounds.
Ability to work under deadlines, set priorities across a diverse range of projects, and manage multiple projects at once.
Strong attention to detail and superior organizational skills.

Nice To Haves

Willingness and ability to travel; the role is locally based but may involve domestic trade shows.
Experience in manufacturing, industrial, or B2B sales environments.

Responsibilities

Promptly follow up on marketing-qualified leads, inquiries, and open proposals, working toward the company’s 10-minute response goal for website inquiries and following its phone-first, email-second approach.
Build rapport and trust with potential customers as a knowledgeable and friendly first point of contact.
Understand customer needs, challenges, and interest, and connect prospects with application experts and the sales team when appropriate.
Nurture leads that are not ready for sales through consistent, meaningful follow-up to increase engagement and readiness for handoff.
Follow up with customers who have not recently acted after requesting parts quotes, sample trials, or other highly engaged activities.
Research, identify, and proactively contact prospective customers through strategic outreach, including phone, email, and social media.
Consultatively position Enercon as a potential solution while learning about prospects’ needs and interest.
Experiment with outreach strategies, messaging, and communication techniques; develop best practices and improve engagement strategies.
Maintain a high level of outreach activity and persistence.
Keep accurate, detailed CRM records of prospect interactions, status updates, and follow-ups.
Track and analyze engagement metrics to optimize outreach effectiveness.
Provide sales and marketing teams with feedback on lead quality and conversion trends.
Serve as the primary contact for inbound calls from people without an existing relationship, and back up sales managers on inbound calls when they are traveling or on the phone.
Engage online chat leads, work to qualify them, and take the lead role in responding through this channel.
Participate in department staff meetings, provide updates and strategic ideas, and learn about trends and new product offerings.
Work toward KPIs for leads converted to opportunities, outgoing phone calls per week, and total interactions with prospects and customers.
Attend domestic trade shows as needed.