Sales Development Representative

Fresho • New York, NY

10d • $70,000 - $87,500 • Hybrid

About The Position

Fresho is hiring a Sales Development Representative to support the growth of its US business from its Brooklyn headquarters. This is a proactive, phone-first B2B sales role focused on researching foodservice distributors and wholesale suppliers, initiating conversations, qualifying prospects, and creating sales opportunities for Account Executives. The role is primarily office-based and uses phone, computer, CRM, and custom prospecting tools; it is not field sales. The team typically works together in person three to four days per week, with some flexibility to work from home. Occasional visits to supplier sites or customer launches may take place, particularly during onboarding.

The SDR will work closely with Fresho’s US sales team, co-founder and US General Manager, global commercial leaders, Marketing, and Revenue Operations. Training includes hands-on product learning, shadowing the onboarding team during live customer launches, and regular coaching. The role offers a defined SDR development pathway, with opportunities to gain experience running demos, closing deals, and progressing toward an Account Executive role.

Compensation is a $70,000 base salary plus $17,500 annual on-target commission, for an OTE of $87,500. Commission is uncapped, starts at 50% target attainment, includes accelerators for exceeding targets, and is paid quarterly. The position also includes a vesting grant through Fresho’s Employee Share Option Plan.

Requirements

• Confident communication skills, including comfort speaking with people such as business owners by phone, asking questions, and building rapport.
• Curiosity and commercial thinking, including the ability to research a business, connect information, and consider why an approach may work.
• Initiative, resourcefulness, and a bias for action.
• Strong organization, attention to detail, task management, and follow-through across multiple conversations and responsibilities.
• Resilience and motivation to sustain outbound sales effort, including cold calls, unanswered messages, and rejection.
• Comfort using computers and learning new systems and digital tools for research, communication, and organization.
• Coachability, openness to feedback, and willingness to adapt approaches.
• Professional work experience involving customer communication, problem-solving, relationship-building, or management of responsibilities.
• Based in or able to relocate to New York and able to meet the hybrid weekly office cadence.

Nice To Haves

• Experience in foodservice, restaurants, hospitality, wholesale distribution, or supply chain.
• Previous sales, business development, prospecting, or lead generation experience.
• Familiarity with CRM systems such as Salesforce or HubSpot.
• Exposure to SaaS, restaurant technology, or other B2B technology products.
• Additional language skills; fluent Spanish is a bonus.

Responsibilities

• Research foodservice distributors and wholesale suppliers using prospecting tools, market data, and customer insights to identify potential customers and opportunities.
• Build targeted prospect lists, understand prospects’ business needs, and develop thoughtful outreach approaches.
• Engage prospects through outbound calls, email, and other channels; ask questions, uncover challenges, qualify opportunities, and book high-quality meetings for Account Executives.
• Manage prospecting activity, follow-ups, and opportunities using the CRM and sales tools.
• Work toward quarterly targets, track conversion rates, and focus on creating meaningful sales opportunities.
• Collaborate with Marketing on pipeline-generating campaigns and with Revenue Operations on lead strategies, tools, and insights.
• Stay informed about product releases, customer needs, and go-to-market campaigns, and share market feedback to improve sales approaches.
• Occasionally join Account Executives or the launch team at supplier warehouses or customer launches to learn about the industry and Fresho’s product.
• Participate in sales meetings, coaching, feedback, goal-setting, and ongoing development of sales skills.

Benefits

• 20 days of paid time off, 10 days of sick leave, and 11 public holidays per year.
• Medical coverage with a choice of Cigna PPO plans; the benefits package currently includes a base medical plan option fully funded by Fresho for individual coverage.
• Access to HSA, FSA, Dependent Care, and Commuter tax-advantaged accounts.
• Fertility support.
• Company-funded life insurance through the benefits package.
• Dental and vision coverage with company contributions.
• 401(k) retirement plan access.
• Employee Share Option Plan (ESOP) vesting grant.
• LinkedIn Learning subscription and weekly work time dedicated to developing skills.
• Mentoring program.
• Coffee, office coffee machines, weekly fresh fruit, and office snacks.
• Regular team socials.
• Fresho merchandise.
• Referral bonuses.
• Employee Assistance Program (EAP) to support mental health and wellbeing.
• CEO Book Club with role-related e-books provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed