Sales Development Representative

Keyfactor, Inc. • Atlanta, GA

4h • Hybrid

About The Position

The Sales Development Representative (SDR) identifies and qualifies new leads to generate potential sales opportunities. The role is based in Keyfactor’s Atlanta, Georgia office under a hybrid model, with the expectation of working in the office three out of five days each week. Applicants must be legally authorized to work in the United States.

The SDR builds a healthy top-of-funnel pipeline, engages targeted accounts through an Account-Based Experience strategy, follows up on inbound leads, and coordinates with marketing to support campaigns and accelerate pipeline development. The role conducts initial lead qualification and shares market, competitor, and customer insights with sales and marketing teams. Salary is commensurate with experience.

Requirements

• High school diploma or equivalent; a bachelor’s degree in business, marketing, or a related field is also listed.
• Experience in sales, customer service, or a related role.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Basic knowledge of CRM systems and sales processes.
• Effective communication and interpersonal skills.
• Ability to conduct research and identify potential leads.
• Ability to handle initial sales inquiries and follow up on leads.
• Adaptability to learn new sales techniques and tools.
• Legally authorized to work in the United States.

Nice To Haves

• Familiarity with marketing tactics and lead generation.

Responsibilities

• Build and maintain a healthy top-of-funnel pipeline, providing a steady flow of qualified opportunities for Sales Directors.
• Use an Account-Based Experience strategy to tailor interactions with targeted accounts and improve lead quality and conversion rates.
• Work with the marketing team to amplify campaigns within the territory and follow up with inbound leads.
• Identify and engage key stakeholders within targeted accounts, using insights and data to personalize outreach.
• Conduct initial lead qualification by assessing fit and potential value before passing leads to Enterprise Sales Directors.
• Gather and report insights on market trends, competitor activities, and potential opportunities to inform sales and marketing strategies.
• Use outbound sales tactics, including cold calling, email campaigns, and social selling, to engage potential clients.
• Collaborate with marketing to use campaigns and events for pipeline acceleration.
• Conduct market research on industry trends, competitor landscapes, and potential customer pain points.
• Maintain accurate records of sales activities and pipeline development in CRM tools.

Benefits

• Second Fridays: a company-wide day off on the second Friday of each month, except November and December; this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid parental leave, with structure varying by region and government requirements.
• In the United States, generous paid parental leave, adoption support, and fertility support.
• Competitive time off globally.
• Wellbeing resources, a wellness allowance, free mindfulness app membership, and Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and three volunteer days off.
• Monthly talent development and cross-functional meetings to support professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED