SALES DEVELOPMENT REPRESENTATIVE

Equipment Depot Inc.•Pflugerville, TX

13d

About The Position

Equipment Depot is seeking a Sales Development Representative (SDR) to find and screen potential customers who may benefit from its products and services. As the first line of communication with prospects, the SDR researches leads, starts new relationships, handles short-cycle transactions, and prepares qualified prospects for sales closers. The role supports revenue growth, customer acquisition, and profitability while offering an opportunity to learn the material handling industry and grow within the core sales team. The SDR represents the company’s products and services, identifies customer needs, generates and qualifies leads, manages a pipeline of prospects, and arranges meetings or calls with Territory Managers. The position is responsible for lead-generation and transactional sales quotas for specified equipment and service agreements, and reports results to the Field Sales Manager. The work environment varies among office, job-site, and industrial locations.

Requirements

Bachelor’s degree or at least 5 years of relevant work experience.
2–3 years of sales experience, with a history of exceeding lead targets.
Strong communication skills via phone and email.
Creative problem-solving approach and strong analytical skills.
Strong desire and ability to advance within a professional sales organization.
Strong communication, persuasion, active listening, time-management, and negotiation skills.
Demonstrated attention to detail and energy to work in a fast-moving, changing environment.
Current, valid driver’s license with a relatively clean driving record.

Responsibilities

Represent the company’s products and services and research how its solutions meet customer needs.
Generate leads, nurture warm prospects, build relationships, and identify new potential sales outlets.
Manage and maintain a pipeline of interested prospects and engage sales executives for next steps.
Identify best practices to refine the company’s lead-generation process.
Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM MH forklifts.
Increase market awareness through an omnichannel approach, including internet research, LinkedIn, and cold-calling.
Use Sugar CRM, internet research, LinkedIn, Inside BDR, cold-calling, and email to generate sales opportunities.
Identify prospect needs and suggest appropriate products or services.
Build long-term, trusting relationships and qualify leads as sales opportunities.
Proactively seek new business opportunities in the market.
Set up meetings or calls between prospective customers and Territory Managers.
Achieve weekly and monthly lead-generation quotas.
Achieve monthly and quarterly transactional sales quotas for MH Class III, Allied/Catalogue equipment, and Service/PM Contracts.
Report weekly, monthly, and quarterly results to the Field Sales Manager (FSM).
Collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists.