About The Position

The Sales Development Representative will drive pipeline and book qualified appointments for a mission-driven women's fitness and nutrition coaching company. The role includes prompt inbound lead follow-up, outbound outreach, prospect qualification, and booking discovery calls for the sales team. It is a high-activity, results-driven position involving communication with women interested in improving their health and fitness. Empathy, clear communication, genuine enthusiasm for the mission, organization, and confidence are important.

Requirements

  • Prior experience in sales development, outbound outreach, or lead generation, with a track record of booking qualified appointments.
  • Strong written and verbal English communication skills, with a warm, confident, and professional tone.
  • Ability to communicate genuinely and supportively with a predominantly female audience about health, fitness, and personal transformation.
  • Organization and discipline, including clean CRM habits and consistent follow-through on open leads.
  • Self-direction and motivation to meet clear metrics and daily activity targets independently.
  • Resilience and persistence without being aggressive.

Nice To Haves

  • Experience in health, wellness, fitness, or coaching sales.
  • Background working in a high-growth DTC or coaching business.
  • Familiarity with women's health, nutrition, or strength training.
  • Experience with CRM tools and sales engagement platforms.

Responsibilities

  • Respond quickly and professionally to inbound leads across email, direct messages, and other channels.
  • Qualify inbound prospects against defined criteria and guide strong-fit prospects toward a discovery call.
  • Conduct outbound outreach via email, social media, and other channels to generate pipeline.
  • Write personalized, relevant outreach for people interested in health, fitness, and sustainable body transformation.
  • Follow up consistently on open conversations and keep prospects engaged without being pushy.
  • Book qualified discovery calls for the sales team, providing context and qualification notes and coordinating scheduling and confirmations.
  • Ensure accurate handoffs so the sales team is prepared for each call.
  • Log outreach activity, conversations, and lead status accurately in the CRM.
  • Track activity volume, response rates, and appointment-setting metrics; meet daily and weekly outreach targets and monthly booking goals.

Benefits

  • Paid time off according to company policy.
  • Holidays observed according to company guidelines.
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