SALES DEVELOPMENT REPRESENTATIVE

Equipment Depot Inc.•Houston, TX

9d•Onsite

About The Position

Equipment Depot is seeking a Sales Development Representative (SDR) to identify and screen potential customers for its products and services. As an initial point of contact for prospects, the SDR researches leads, develops relationships, handles short-cycle transactions, and helps prepare sales closers for follow-up. The role supports revenue growth, customer acquisition, and profitability while offering an opportunity to learn about the material handling industry and develop within the sales organization. The SDR represents the company’s products and services, identifies prospective customers’ needs, recommends appropriate solutions, manages a pipeline of interested prospects, and arranges meetings or calls with Territory Managers. The position focuses on lead generation and transactional sales for Material Handling Class III ITA units, Allied/Catalogue equipment, and preventative or contract maintenance agreements for competitive OEM forklifts. The SDR works with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists, and reports results to the Field Sales Manager. The work environment varies among office, job-site, and industrial locations. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. The role is covered by the company’s equal opportunity policy.

Requirements

Bachelor’s degree or at least five years of relevant work experience.
Two to three years of sales experience, with a history of exceeding lead targets.
Strong communication skills via phone and email.
A creative problem-solving approach and strong analytical skills.
Strong desire and ability to advance within a professional sales organization.
Strong communication, persuasion, active listening, time management, and negotiation skills.
Demonstrated attention to detail and energy to work in a fast-moving, changing environment.
Current, valid driver’s license with a relatively clean driving record.

Responsibilities

Represent the company’s products and services, develop product knowledge, and research how its solutions meet customer needs.
Generate leads, nurture warm prospects, and identify new potential sales outlets.
Manage and maintain a pipeline of interested prospects and engage sales executives for next steps.
Identify best practices to refine the company’s lead-generation process.
Increase transactional sales volume for Material Handling Class III ITA units, Allied/Catalogue equipment, and new preventative or contract maintenance agreements on competitive OEM forklifts.
Increase market awareness through an omnichannel approach, including internet research, LinkedIn, and cold calling.
Use Sugar CRM, internet research, LinkedIn, Inside BDR, cold calling, and email to generate new sales opportunities.
Identify prospects’ needs and suggest appropriate products or services.
Build long-term trusting relationships with prospects and qualify leads as sales opportunities.
Proactively seek new business opportunities in the market.
Set up meetings or calls between prospective customers and Territory Managers.
Achieve weekly and monthly assigned lead-generation quotas.
Achieve monthly and quarterly transactional sales quotas for Material Handling Class III, Allied/Catalogue equipment, and Service/PM contracts.
Report weekly, monthly, and quarterly results to the Field Sales Manager.
Collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists.