Sales Development Representative (Automotive SaaS & Marketing Services)

Affinitiv • Colorado Springs, CO

7d • Hybrid

About The Position

Affinitiv is seeking a Sales Development Representative to engage dealership prospects as the first line of contact. The role identifies opportunities, engages decision-makers, qualifies interest, and books high-quality meetings for the field sales organization. It supports a fast-moving SaaS environment with measurable activity, pipeline creation, and quota goals.

The representative prospects and qualifies inbound and outbound leads across dealer groups and OEM-approved dealerships, conducts discovery about digital marketing, service lane performance, retention, and vehicle acquisition, and creates qualified opportunities for District Sales Managers and Account Executives. The role works closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies, and represents Affinitiv professionally in prospect, partner, and OEM-aligned program communications.

Affinitiv's Work from Here program offers team members a choice to work on campus or remotely, with in-person or virtual meetings for collaboration. The company describes its workplace as committed to diversity, equality, inclusion, mutual respect, and equal employment opportunity.

Requirements

• 1–3 years of SDR, BDR, or inside sales experience.
• Strong communication skills, resilience, and the ability to break through gatekeepers.
• CRM experience; Salesforce is preferred.
• Ability to thrive as a self-starter in a fast-paced quota environment.
• Passion for the automotive industry and improving the customer and dealer experience.

Nice To Haves

• SaaS or automotive dealership technology sales experience.
• Exposure to Outreach, ZoomInfo, HubSpot, or similar tools.

Responsibilities

• Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships.
• Engage dealership leaders, including GMs, GSMs, Fixed Ops Directors, Service Managers, and BDC Managers, via phone, email, LinkedIn, and texting where appropriate.
• Conduct discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition.
• Book demos and create qualified opportunities for District Sales Managers and Account Executives.
• Maintain accurate CRM records in Salesforce and meet weekly activity and pipeline KPIs.
• Meet example activity and pipeline targets, including 60–80 outbound touches per day, 5 or more booked demos per week, and consistent monthly pipeline creation.
• Collaborate with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies.
• Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs.

Benefits

• Medical insurance effective day 1.
• Dental insurance effective day 1.
• Vision insurance effective day 1.
• 401(k) effective day 1.
• Generous paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed