Sales Development Representative

groundcover • Boston, MA

17d

About The Position

As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for the company’s cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and work closely with Account Executives and Growth Marketing to accelerate sales velocity. The role includes prospecting and qualifying target accounts, conducting multichannel outbound outreach, supporting campaign alignment, qualifying leads using MEDDIC, and maintaining accurate CRM and sales engagement platform data.

Requirements

• 1–2 years of professional experience; internships may count toward this experience.
• Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.
• Proven track record of achieving top-of-funnel pipeline and quota targets.
• Exceptional written and verbal communication skills, including the ability to tailor messages to technical decision-makers.

Nice To Haves

• Sales or Business Development Representative (SDR/BDR) experience at a B2B SaaS or software company.
• Experience or exposure to the observability space.

Responsibilities

• Prospect, identify, and qualify target accounts to generate qualified sales opportunities.
• Execute outbound strategies through email, LinkedIn, cold calling, and social channels, tailoring outreach to technical buyer personas.
• Partner with Account Executives and Growth Marketing Managers to align campaigns and improve pipeline efficiency.
• Qualify leads using MEDDIC to assess buyer fit, economic motivation, and technical requirements.
• Maintain clean pipeline and account data in CRM and sales engagement platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed