Sales Development Representative (SF)

Fondo•San Francisco, CA

20d•$95,000 - $110,000•Hybrid

About The Position

Fondo is hiring a Sales Development Representative to drive pipeline for Account Executives by opening conversations with founders and early finance leaders and following up with quoted deals and cold leads. Fondo serves primarily pre-seed through Series B founders who recently incorporated, raised a round, or need help managing their books or taxes. The role starts with existing playbooks, with room to improve them, and offers a path to a closing role. The position is hybrid, with approximately two days per week at Fondo’s downtown San Francisco headquarters after ramp-up and three to four days per week during the first few months. The SDR attends Fondo-hosted and select external San Francisco startup events, typically one to three times per week, often in the evening. The role reports directly to the Manager of Startup GTM and works closely with Account Executives, the Head of GTM & Partnerships, and accounting teams. The company describes a three-month ramp and a path to Associate Account Executive for SDRs who earn it.

Requirements

At least 1 year of outbound experience as an SDR, BDR, or in a comparable role with activity or meeting targets.
Comfort initiating conversations by email and phone and continuing outreach after prospects have been quiet.
Strong, concise writing skills for specific outreach that founders will respond to.
Tech fluent and self-directed, able to use a playbook and deal list and learn new tools independently.
Experience with HubSpot or a comparable CRM.
Based in the Bay Area and able to be in San Francisco regularly for office days, meetings, and events, including evenings.

Nice To Haves

Accounting or finance background and an interest in sales, or experience prospecting to startup founders for accounting, tax, fintech, payroll, or banking services.
Working familiarity with bookkeeping, tax, or R&D tax credits.
Familiarity with YC, Speedrun, and the Bay Area startup ecosystem, including relationships in it.
A degree in Accounting, Finance, Business, or a related field.
Ambition to move into a closing role, supported by a track record suggesting success.

Responsibilities

Build target lists and run multi-channel outbound outreach through email, phone, LinkedIn, and text; test messaging with Marketing.
Follow up on quoted deals that have gone quiet and re-engage closed-lost contacts when timing was the issue, working toward a clear decision.
Handle early inbound inquiries, qualify prospects, and book meetings with clear notes for Account Executives.
Represent Fondo at all Fondo events and select external San Francisco startup events, converting conversations into pipeline.
Maintain clean records in HubSpot and report weekly on activity, conversion rates, and messaging performance.
Improve existing sales playbooks and keep documentation current.