Sales Development Representative

HeyGen•Los Angeles, CA

About The Position

HeyGen is hiring Sales Development Representatives to build pipeline for the company’s next phase of growth. This full-funnel prospecting role has a strong outbound focus and involves researching target accounts, creating outbound campaigns, working product-led signals, qualifying interest, and booking first meetings for Account Executives. The role is suited to people who can move quickly, experiment with outreach, engage busy buyers, and earn meetings through persistence, creativity, and research. The SDR will prospect into companies using HeyGen’s web app and API, showing buyers how AI video can support marketing, sales enablement, customer education, training, localization, product onboarding, and developer-powered video workflows. The role offers high ownership and a stated path into a closing Account Executive role.

Requirements

  • At least 1 year of experience in sales, business development, or another target-driven role.
  • A track record of meeting or exceeding activity, meeting, or pipeline targets.
  • Experience generating pipeline through outbound prospecting across email, phone, and LinkedIn.
  • Strong discovery instincts and the ability to identify a real business problem in a first conversation.
  • Comfort reaching out to marketing, sales, customer success, learning and development, product, operations, founder, or technical stakeholders.
  • A high-agency, builder mindset, with a willingness to test, learn, and iterate without waiting for complete playbooks.
  • Strong written communication skills, including clear, concise cold emails and follow-ups.
  • Curiosity about AI, video, creative workflows, and API-driven products.

Nice To Haves

  • SDR or BDR experience at a product-led growth, usage-based, API, creative software, marketing technology, sales technology, or AI company.
  • Experience prospecting into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams.
  • Experience using video, personalization, AI tools, or creative outbound to start conversations.
  • Experience working in an early-stage or high-growth startup environment.

Responsibilities

  • Build pipeline from scratch through high-volume, high-quality outbound prospecting, including cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaigns.
  • Identify expansion or sales opportunities among self-serve users by reviewing product usage data, sign-ups, and inbound interest.
  • Conduct first conversations to uncover business pain, identify budget owners, and understand timing; qualify meetings for Account Executives.
  • Explain business outcomes HeyGen may support, such as reducing video production costs, speeding up content creation, improving localization, personalizing customer communication, and enabling new video workflows.
  • Test messaging, channels, personas, and sequences; measure results and share effective approaches with the team.
  • Coordinate with Account Executives on target accounts, share market feedback, and pass along context for first meetings.
  • Maintain clean CRM data, accurately log activity, and distinguish qualified opportunities from tentative interest.

Benefits

  • Competitive base salary plus variable pay.
  • Equity in a high-growth AI company.
  • Health, dental, and vision benefits.
  • Flexible PTO.
  • A clear path into a closing Account Executive role.
  • High ownership, high velocity, and direct impact on revenue growth.
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