Sales Development Representative

ATS Corporation•Charlotte, NC

24d

About The Position

The Sales Development Representative (SDR) is a key member of ATS’s Targeted Growth Team and supports growth across the Product and Food Technology (PFT) businesses. The role executes inbound and outbound marketing and lead-generation campaigns to increase awareness of PFT products and build business relationships in strategic markets across North America and Europe. The SDR qualifies and nurtures prospective customers for transition to sales teams, monitors market and competitor activity, collaborates with sales, marketing, and product teams, and manages prospect information in the company’s CRM systems. The position also supports trade-show communications, analyzes campaign performance, and works with marketing to create sales collateral. Regular product training and workshops or seminars are expected. Travel is 10–20% domestically and internationally for onsite training, strategy planning, and trade shows.

Requirements

Experience in sales, marketing, and promotion activities related to SDM or SDR roles in B2B technology; industrial automation or food and beverage sectors are particularly relevant.
Strong understanding of lead-generation and qualification processes.
Analytical ability to interpret performance metrics and translate them into actionable strategies.
Proficiency with CRM tools, email marketing software, and analytics platforms.
Strong communication, persuasion, and networking skills.
Demonstrated track record of exceeding outbound sales and performance metrics.
Results-driven, proactive, and innovative mindset.

Nice To Haves

Bachelor's degree.
Experience in industrial automation or food and beverage sectors.

Responsibilities

Execute inbound and outbound outreach campaigns using targeted email marketing, cold calling, social media outreach and promotion, targeted advertising, and content creation and distribution.
Qualify and nurture potential leads through the sales funnel for transition to sales teams.
Monitor industry trends, customer insights, and competitor tactics, and adapt strategies accordingly.
Collaborate with PFT sales, marketing, and product teams to execute campaigns and refine outbound strategies using feedback and outreach insights.
Execute trade-show communications, including pre-event outreach and post-event follow-ups.
Log, manage, and update lead and prospect information in company CRM systems to support communication and follow-up.
Monitor, analyze, and report on key performance indicators, adjusting campaigns to meet sales and revenue targets.
Collaborate with marketing to develop outbound sales materials such as one-pagers, brochures, and pitch decks tailored to target audiences.
Regularly attend PFT product training and workshops or seminars to develop outbound sales techniques and stay current with industry best practices.
Travel domestically and internationally for onsite training, strategy planning, and trade shows.