Sales Development Representative (Texas)

BusPlanner•Austin, TX
•Remote

About The Position

BusPlanner is hiring a Texas-based Sales Development Representative (SDR) to support its expansion in Texas, a fast-growing U.S. market. Working closely with the regional Account Executive and Sales leadership, the SDR will generate and qualify pipeline, build relationships with school districts, advance opportunities, and help establish BusPlanner's presence across the state. This is a remote role based in Texas, with regular in-state travel for customer meetings, regional industry events, conferences, and trade shows. Strong performers may have the opportunity to advance to an Account Executive role within 6–9 months, with mentorship and support from Sales leadership.

Requirements

  • Be based in Texas and willing to travel regularly across the state for industry events, regional meetings, trade shows, and customer visits.
  • Demonstrate drive, grit, and motivation to prospect, create opportunities, and win new business.
  • Have strong interpersonal and relationship-building skills, including confidence meeting new people and representing BusPlanner professionally in person and over the phone.
  • Show initiative and an entrepreneurial mindset, with the ability to work independently.
  • Have excellent communication skills, including the ability to capture attention, ask thoughtful questions, uncover customer pain points, and explain the value of the software.
  • Be organized and tech-savvy, able to manage multiple prospects, follow up consistently, and use CRM and sales automation tools effectively.
  • Be curious and willing to learn about the K–12 transportation industry, customers, and BusPlanner's software.
  • Be coachable and collaborative, actively seek feedback, and work effectively with an experienced Account Executive.
  • Demonstrate resilience and accountability, handle rejection well, maintain a positive attitude, and take ownership of results.

Responsibilities

  • Generate new business opportunities through cold calling, email, LinkedIn outreach, in-person meetings, and other prospecting strategies.
  • Partner with the Texas Account Executive to identify high-value school districts, build relationships, advance opportunities, and help close deals.
  • Attend regional transportation meetings, industry conferences, trade shows, and customer events to represent BusPlanner, build its brand, and generate business.
  • Engage transportation directors and other school district decision-makers, understand their operational challenges, and introduce them to BusPlanner.
  • Identify, engage, and qualify prospective customers, and coordinate follow-up with the sales team.
  • Collaborate with Sales leadership on territory planning, account prioritization, outbound campaigns, and strategies to expand BusPlanner's presence in Texas.
  • Test and improve messaging, prospecting strategies, and outreach approaches to improve conversion and pipeline generation.
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