Sales Development Representative

HeyGen•Los Angeles, CA

About The Position

HeyGen is hiring Sales Development Representatives to build pipeline for its next phase of growth. This full-funnel prospecting role focuses heavily on outbound outreach and supports the company’s web app and API offerings. The representative researches target accounts, develops creative campaigns, works product-led signals, qualifies prospects, and books initial meetings for Account Executives. The role calls for someone who can move quickly, test new approaches, start conversations with busy buyers, and earn meetings through persistence, creativity, and research. The representative helps buyers understand how AI video can support marketing, sales enablement, customer education, training, localization, product onboarding, and developer-powered video workflows. The position offers high ownership and direct impact on revenue growth, with a stated path toward a closing Account Executive role.

Requirements

At least 1 year of experience in sales, business development, or another target-driven role.
A track record of meeting or exceeding activity, meeting, or pipeline targets.
Experience generating pipeline through outbound prospecting across email, phone, and LinkedIn.
Strong discovery instincts and the ability to identify a real business problem in an initial conversation.
Comfort reaching out to marketing, sales, customer success, L&D, product, operations, founder, or technical stakeholders.
A high-agency, builder mindset, with the ability to test, learn, and iterate without waiting for a complete playbook.
Strong written communication skills, including the ability to write clear, concise cold emails and follow-ups that get replies.
Curiosity about AI, video, creative workflows, and API-driven products.

Nice To Haves

SDR or BDR experience at a PLG, usage-based, API, creative software, marketing technology, sales technology, or AI company.
Experience prospecting into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams.
Experience using video, personalization, AI tools, or creative outbound to start conversations.
Experience working in an early-stage or high-growth startup environment.

Responsibilities

Build pipeline from scratch through high-volume, high-quality outbound prospecting into target accounts, using cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaigns.
Use self-serve users, product usage data, sign-ups, and inbound interest to identify teams getting value from HeyGen and ready for a broader conversation.
Conduct initial conversations to uncover business pain, identify budget owners, and understand timing; book qualified meetings for Account Executives.
Explain business outcomes HeyGen can provide, including reducing video production costs, speeding content creation, improving localization, personalizing customer communication, and enabling new video workflows.
Test messaging, channels, personas, and sequences; measure results and share successful approaches with the team.
Coordinate with Account Executives on target accounts, share market feedback, and provide context for effective first meetings.
Maintain accurate CRM data and activity records, and distinguish genuine opportunities from low-intent interest.