SDR NAM Manager

Cyncly•United States,

2d•Remote

About The Position

Cyncly is seeking a Manager, Sales Development to lead its North American Sales Development organization. The role manages eight Sales Development Representatives supporting the Window, Door & Glass (WDG), Flooring, and Kitchen & Bath (K&B) business units. The manager owns the strategy, execution, and performance of inbound and outbound pipeline-generation efforts, with the goals of creating qualified pipeline, improving lead conversion, and supporting sustainable revenue growth across multiple product lines and customer segments. The role combines strategic planning with hands-on team leadership. It partners with Sales, Marketing, Revenue Operations, and Business Unit leaders to align go-to-market strategies, optimize lead management, improve data quality, and support consistent execution across North America. The successful candidate will lead a distributed team, build scalable processes, use data to drive performance, and foster accountability, coaching, and continuous improvement.

Requirements

At least 5 years of experience in Sales Development, Business Development, Inside Sales, or Revenue Leadership roles.
At least 3 years of experience managing and developing SDR/BDR teams in a SaaS environment.
Proven track record building pipeline-generation programs and consistently delivering against revenue goals.
Experience supporting multiple products, business units, or go-to-market motions within a complex sales organization.
Strong knowledge of Salesforce, Salesloft, Gong, LinkedIn Sales Navigator, and modern sales engagement technologies.
Demonstrated success in sales process development, KPI management, forecasting, and performance coaching.
Ability to analyze data, identify trends, and make decisions that improve pipeline generation and conversion.
Exceptional communication, leadership, and cross-functional collaboration skills.
Legally authorized to work in the country of application (United States or Canada); employer sponsorship is not available now or in the future.
English proficiency is required for regular communication with customers and colleagues outside Quebec and for reviewing technical documentation available only in English.

Nice To Haves

Experience leading remote teams across multiple regions.

Responsibilities

Lead, coach, and develop a team of eight SDRs supporting the WDG, Flooring, and K&B business units.
Set performance expectations, activity benchmarks, pipeline contribution goals, and career development plans.
Conduct one-on-one meetings, call coaching, performance reviews, and team training.
Build a culture of accountability, collaboration, continuous learning, and customer-centric selling.
Own North American SDR performance and pipeline creation targets across supported business units.
Develop and execute inbound and outbound prospecting strategies to increase qualified opportunities and revenue contribution.
Improve lead conversion rates, opportunity progression, and sales funnel efficiency.
Partner with Account Executives and Sales Leaders to improve territory coverage and pipeline generation.
Standardize SDR workflows, qualification methodologies, prospecting motions, and handoff processes across business units.
Collaborate with Revenue Operations to improve Salesforce data integrity, reporting accuracy, lead routing, and performance visibility.
Use sales engagement platforms and analytics to improve productivity, forecasting, and team performance.
Identify process gaps and implement scalable solutions that improve operational efficiency and customer experience.
Partner with Marketing on campaign execution, lead management strategies, and demand generation initiatives.
Work with Business Unit leaders on growth initiatives, product launches, and market expansion opportunities.
Collaborate with Sales leadership on workforce planning, territory alignment, KPI development, and pipeline health reviews.
Represent the SDR organization by providing insights and recommendations based on market feedback and prospect engagement trends.
Lead SDR recruiting, hiring, onboarding, and succession planning.
Develop scalable onboarding and training programs to accelerate ramp times and productivity.
Create career progression pathways supporting employee growth into closing and leadership roles.
Foster a high-performance environment that attracts, develops, and retains sales talent.