SDR Manager

LeapXpert•Raleigh, NC

2d•Remote

About The Position

LeapXpert is hiring a Sales Development Manager to build, run, and scale its outbound engine. This is a player-coach role: the manager carries a reduced personal outbound quota while leading and developing the global SDR team. The role owns the outbound playbook end to end, including targeting, messaging, sequencing, tooling, and reporting, and uses AI to improve prospecting and performance. The manager will refine the outbound motion, activate existing database contacts, develop reusable AI tools and workflows, and partner with Marketing and RevOps on data, routing, and scoring. They will recruit, onboard, and coach SDRs; establish targets and accountability; and report on team activity, meetings, qualified pipeline, and conversion performance to sales leadership. The position is remote in the United States, within the Marketing department, and reports to the Director of Growth Marketing.

Requirements

At least 5 years of experience in sales development, including at least 2 years leading or managing SDRs or BDRs.
Extensive hands-on experience building effective B2B outbound motions and designing the playbook.
Extensive experience using AI to expand outreach, including LLMs such as Claude, AI SDR platforms, and automated research or personalization workflows; ability to discuss what was built, what worked, and what did not.
Strong understanding of sales technology and data, including how CRM, enrichment, intent, and engagement tools work together to drive outreach.
Demonstrated success developing and coaching early-career SDRs into consistent performers.
Proven experience building SDR metrics and reporting and presenting them to leadership.
Demonstrated strategies for activating existing database contacts and turning them into pipeline.
Comfort carrying and achieving a personal outbound quota while managing a team.

Nice To Haves

B2B Enterprise SaaS background, selling into complex, multi-stakeholder buying groups.
Experience with HubSpot or Salesforce, sales engagement platforms, and data enrichment or intent providers.
Experience selling into regulated industries such as financial services.

Responsibilities

Design and continuously refine the outbound playbook, including ICP definition, account tiering, persona-based messaging, multi-channel sequencing, and qualification criteria.
Carry a reduced personal outbound quota and model expected behaviors for the team.
Own the handoff between SDRs and Account Executives, including meeting-quality standards and SLAs.
Own and optimize existing outbound and ABM agents.
Expand outreach using AI tools, including LLMs, AI SDR platforms, enrichment and intent tools, and custom agents or workflows.
Build and maintain reusable AI assets, such as prompts, agents, research workflows, and personalization engines.
Run structured experiments to assess the impact of AI tools on meetings and pipeline.
Develop and execute strategies to reactivate dormant database contacts and convert them into qualified pipeline through lead-scored MQLs, re-engagement campaigns, trigger-based outreach, and closed-lost/no-decision win-backs.
Understand how CRM, enrichment, intent, engagement platforms, and AI tooling work together and activate that data in day-to-day prospecting.
Partner with Marketing and RevOps on lead routing, scoring, and data hygiene.
Help recruit, onboard, and coach SDRs.
Run regular 1:1s, call reviews, and messaging workshops, and create ramp plans and career paths.
Set weekly activity and outcome targets and hold the team accountable.
Own SDR reporting, including activity metrics, connect and reply rates, meetings booked and held, qualified pipeline sourced, conversion by channel and segment, and rep-level performance.
Deliver regular, decision-ready reporting to sales leadership and use data to tune the playbook.