Sales & Business Development Associate

Wolters Kluwer•Kennesaw, GA

4d•Hybrid

About The Position

The Sales & Business Development Associate owns prospecting and outreach across assigned territories and accounts. The role generates pipeline through strategic, multichannel outreach, builds relationships with key decision-makers, and provides quality handoffs to sales leadership. It combines account research, personalized outreach, and disciplined CRM use to create consistent pipeline. The associate works with sales representatives, account executives, and sales leadership to understand territory strategy and improve prospecting approaches. This is a hybrid position requiring weekly attendance at a designated Wolters Kluwer office. Applicants may also be required to appear onsite at a Wolters Kluwer office during the recruitment process. The role is eligible for commission, with a listed compensation range of $34,300 to $57,400 USD; the range is based on the position’s primary location, and the actual base salary offer may vary based on factors including skills, experience, and hiring location.

Requirements

At least 1 year of outbound prospecting or BDR experience, or equivalent outreach-focused sales development experience.
Demonstrated success with cold outreach, email sequences, and multichannel prospecting campaigns.
Comfort with high daily activity targets and a systematic approach to rejection.
Proficiency in Salesforce CRM, including disciplined data entry and activity logging.
Hands-on experience with Outreach or a similar sales engagement platform for managing sequences and cadences.
Comfort learning and using account research tools such as ZoomInfo, Demandbase, or equivalents.
Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows.
Strong verbal communication skills for cold calls and engaging voicemails.
Clear written communication skills for personalized prospecting at scale.
Ability to build rapport quickly and handle objections professionally.
Active listening skills and curiosity about prospects’ business needs.
Strong time management and ability to meet daily outreach targets without constant supervision.
Attention to detail in data entry and territory management.
Ability to prioritize accounts and activities based on sales strategy and pipeline goals.
Problem-solving ability to test messaging, adjust approaches, and improve prospecting efficiency.
The posting states 2+ years of relevant experience in its Required Experience section.
Bachelor’s degree in business, sales, marketing, or a related field is listed as preferred.

Nice To Haves

Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting.
Familiarity with account-based marketing (ABM) or account-based prospecting.
Background in SaaS or B2B software sales.
Experience with AI tools for prospecting, lead scoring, or workflow automation.
A track record of exceeding activity targets or quota in a previous role.
Bachelor’s degree in business, sales, marketing, or a related field.

Responsibilities

Execute daily prospecting across email, phone, LinkedIn, and other channels using Outreach to manage sequences and track engagement.
Research accounts and decision-makers using ZoomInfo and Demandbase to identify targets and personalize outreach strategies.
Create and orchestrate multichannel sales plays, including email cadences, calls, and LinkedIn outreach.
Manage outreach sequences from initial contact through qualification, adjusting messaging and timing based on response patterns.
Use AI-powered tools and insights to prioritize accounts, personalize messaging at scale, and identify buying signals.
Qualify inbound and outbound leads using the defined discovery process and territory criteria.
Enter prospect data into Salesforce and maintain detailed, consistent data hygiene and activity logs.
Manage a territory or book of accounts and plan weekly outreach priorities based on account signals and sales goals.
Support sales representatives with research, outreach preparation, and account context.
Partner with sales leadership on account strategy, territory goals, and ideal customer profiles.
Work with Account Executives on warm introductions, meeting scheduling, and prospect context-setting.
Collaborate with Sales Operations and Marketing on lead definitions, campaign execution, and program support.
Provide feedback on messaging, targeting, and campaign performance to improve future outreach.
Monitor activity, pipeline metrics, and prospecting effectiveness, adjusting strategy based on results.