Sales & Business Development Associate (Rooled.com)

Multiplier Holdings

6d•$100,000 - $150,000•Hybrid

About The Position

Rooled, now part of Multiplier, is an outsourced CFO, accounting, and tax firm serving high-growth, venture-backed startups across the United States. The Sales & Business Development Associate will represent Rooled in the San Francisco startup community, grow the firm’s reach, lead its networking presence, and develop conversations with founders, VCs, and ecosystem partners into long-term client relationships. The role works directly with firm leadership and CFOs to identify opportunities and nurture inbound and referral leads. The position is based in the San Francisco Bay Area and follows a hybrid schedule, with most startup events and networking conducted in person. Compensation includes a base salary of $80,000–$95,000, uncapped commission, and on-target earnings of $100,000–$150,000+. Optional incentive-based equity grants may be available, including potential participation in Multiplier equity; details are discussed during interviews.

Requirements

Bachelor’s degree.
2–5 years of experience in sales, business development, partnerships, or founder-facing roles.
Based in the San Francisco Bay Area and comfortable attending evening and weekend networking events.
Strong understanding of the startup ecosystem, fundraising, and financial pain points.
Confident communication skills, ability to build rapport quickly, and consistent follow-up.
Organized and metrics-driven, with comfort managing a sales pipeline.
Familiarity with HubSpot, Streak, Apollo, or similar CRM tools.

Nice To Haves

Experience at a VC-backed startup, accelerator, or finance-related firm, such as accounting, SaaS, FP&A, or a Brex-, Ramp-, or SVB-type company.

Responsibilities

Represent Rooled at startup events, demo days, and ecosystem meetups across the Bay Area, mostly in person.
Build and maintain relationships with VCs, accelerators, and other partners.
Prospect, qualify, and follow up with startup leads from warm referrals, inbound inquiries, LinkedIn, and events.
Run introductory calls and discovery conversations to understand startups’ financial needs.
Work with CFOs and firm leadership to match prospects with appropriate services.
Maintain the HubSpot CRM and keep pipeline reporting clear and current.
Collaborate on marketing campaigns, email outreach, and client onboarding.
Identify cross-sell opportunities for clients and partners across Multiplier’s family of firms.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k)
Paid time off
Hybrid schedule
Technology stipend
Expense coverage
Uncapped commission
Optional incentive-based equity grants, including potential participation in Multiplier equity