Sales & Business Development Associate (Rooled.com)

Multiplier Holdings • San Francisco, CA

5d • Hybrid

About The Position

Rooled is a modern outsourced CFO, accounting, and tax firm serving high-growth, venture-backed startups across the United States. It is part of Multiplier, an AI-enabled professional services platform backed by Ribbit Capital and Lightspeed Venture Partners.

The Sales & Business Development Associate will represent Rooled in the San Francisco startup community and grow the firm's reach by building relationships with founders, venture capital firms, accelerators, and ecosystem partners. The role works directly with firm leadership and CFOs to identify opportunities, develop inbound and referral leads, and connect prospective clients with relevant services. The position is hybrid and requires the employee to be based in the San Francisco Bay Area, with in-person networking and some evening and weekend events.

Compensation includes a stated base salary of $80,000–$95,000, plus uncapped commission of 7% of first-year ARR for each closed client. Cross-sell opportunities across Multiplier firms are also commissionable. The posting lists on-target earnings of $100,000–$150,000+ per year. Optional incentive-based equity grants may be available, including potential participation in Multiplier equity.

Requirements

• Bachelor's degree.
• 2–5 years of experience in sales, business development, partnerships, or founder-facing roles.
• Based in the San Francisco Bay Area and comfortable attending evening and weekend networking events.
• Strong understanding of the startup ecosystem, fundraising, and financial pain points.
• Confident communication skills, ability to build rapport quickly, and consistent follow-up.
• Organized, metrics-driven, and comfortable managing a sales pipeline.
• Familiarity with HubSpot, Streak, Apollo, or similar CRM tools.

Nice To Haves

• Experience at a VC-backed startup, accelerator, or finance-related firm, such as accounting, SaaS, FP&A, or a Brex-, Ramp-, or SVB-type company.

Responsibilities

• Represent Rooled at startup events, demo days, and ecosystem meetups across the Bay Area, mostly in person.
• Build and maintain relationships with venture capital firms, accelerators, and other partners.
• Prospect, qualify, and follow up with startup leads from warm referrals, inbound inquiries, LinkedIn, and events.
• Run introductory calls and discovery conversations to understand startups' financial needs.
• Work with CFOs and firm leadership to match prospects with appropriate services.
• Maintain the HubSpot CRM and keep pipeline reporting clear and current.
• Collaborate on marketing campaigns, email outreach, and client onboarding.
• Identify cross-sell opportunities for clients and partners across Multiplier's family of firms.

Benefits

• Medical, dental, vision, and life insurance.
• 401(k).
• Paid time off.
• Hybrid schedule.
• Technology stipend and expense coverage.
• Optional incentive-based equity grants, including potential participation in Multiplier equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level