Sales & Business Development Associate

Wolters Kluwer•Riverwoods, IL

5d•$34,300 - $57,400•Hybrid

About The Position

The Sales & Business Development Associate owns prospecting and outreach across assigned territories and accounts, generating pipeline through research and personalized, multi-channel outreach. The role builds relationships with key decision-makers and makes quality handoffs to sales leadership. It combines high-volume execution, research, personalized messaging, and disciplined CRM management. The associate works closely with sales representatives, account executives, and sales leadership to understand territory strategy and improve prospecting.

Requirements

At least 1 year of outbound prospecting or BDR experience, or equivalent outreach-focused sales development experience.
Demonstrated success with cold outreach, email sequences, and multi-channel prospecting campaigns.
Comfort with high daily activity targets and a systematic approach to rejection.
Proficiency with Salesforce CRM, including disciplined data entry and activity logging.
Hands-on experience with a sales engagement platform such as Outreach or similar for managing sequences and cadence.
Comfort learning and using account research tools such as ZoomInfo, Demandbase, or equivalent.
Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows.
Strong verbal communication skills for cold calls and voicemails.
Clear written communication skills and the ability to personalize prospecting emails at scale.
Ability to build rapport quickly and handle objections professionally.
Active listening skills and curiosity about prospects' business needs.
Strong time management and ability to meet daily outreach targets without constant supervision.
Attention to detail in data entry and territory management.
Ability to prioritize accounts and activities based on sales strategy and pipeline goals.
Problem-solving skills to test messaging, adjust approaches, and improve prospecting efficiency.
The posting lists a bachelor's degree in business, sales, marketing, or a related field as preferred, and 2+ years of relevant experience.

Nice To Haves

Bachelor's degree in business, sales, marketing, or a related field.
Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting.
Familiarity with account-based marketing (ABM) or account-based prospecting concepts.
Background in SaaS or B2B software sales.
Experience with AI tools for prospecting, lead scoring, or workflow automation.
Track record of exceeding activity targets or quota in a previous role.

Responsibilities

Execute daily prospecting across email, phone, LinkedIn, and other channels using Outreach to manage sequences and track engagement.
Research accounts and decision-makers using ZoomInfo, Demandbase, and other tools to identify targets and personalize outreach.
Create and orchestrate multi-touch sales plays combining email cadences, calls, and LinkedIn outreach.
Manage outreach sequences from initial contact through qualification, adjusting messaging and timing based on response patterns.
Use AI-powered tools and insights to prioritize accounts, personalize messaging, and identify buying signals.
Qualify inbound and outbound leads using the defined discovery process and territory criteria.
Enter prospect data in Salesforce and maintain accurate activity logs for leadership visibility and sales-team efficiency.
Manage an assigned territory or book of accounts, planning weekly outreach priorities based on account signals and sales goals.
Support sales representatives with research, outreach preparation, and account context.
Partner with sales leadership on account strategy, territory goals, and ideal customer profiles.
Work with Account Executives on warm introductions, meeting scheduling, and prospect context-setting.
Collaborate with Sales Operations and Marketing on lead definitions, campaign execution, and program support.
Provide feedback on messaging, targeting, and campaign performance to improve future outreach.
Monitor activity, pipeline metrics, and prospecting effectiveness, adjusting strategy based on results.