The Sales Associate guides customers through vehicle purchases by building rapport, understanding their needs, helping them select suitable vehicles, and negotiating payment terms that fit their lifestyles and budgets. The role also supports customer satisfaction and loyalty through follow-up, referral development, and transitions to the Service Department for ongoing vehicle needs. The position involves consultative selling, developing customer relationships, learning vehicle features and options, and delivering professional demonstrations of new and used vehicles. The Sales Associate reports to the Sales Manager on objectives, planned activities, reviews, and analysis. Compensation is performance-based, with a stated range of $60,000–$100,000 and potential earnings up to $150,000 for top performers; actual pay may vary based on performance and location.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed