Sales and Product Marketing Analyst

Sears Seating•Davenport, IA

15h

About The Position

The Sales and Product Marketing Analyst analyzes product and customer sales and financial performance, coordinates and analyzes customer agreements, and supports adherence to pricing policies. The role evaluates market trends, supports product marketing processes and strategies, and coordinates customer surveys. It provides actionable insights to inform product generation planning, revenue growth, and profitability. The Analyst works closely with sales, product management, finance, and engineering to evaluate product development performance; identify and research market opportunities; monitor pricing and competitive activity; and develop strategies to increase product sales and market share. The ideal candidate combines strong analytical and communication skills with an understanding of product marketing, sales, customer behavior, and market dynamics.

Requirements

Strong analytical and communication skills.
Understanding of product marketing, sales, customer behavior, and market dynamics.
2–5 years of experience in product marketing, sales analysis, business analysis, or a related position is preferred.

Responsibilities

Develop and analyze a sales dashboard to track customer metrics and performance, identify business concerns, and recommend corrective action.
Identify underperforming products and customers and implement strategies to simplify offerings, reduce complexity, and improve profitability.
Identify sales initiatives with midlevel and smaller OEMs that use North American Distribution channels with a consolidated product line.
Analyze product-line performance against sales and financial goals and recommend changes.
Coordinate adherence to Sears global pricing policy.
Coordinate, analyze, and calculate formula-based customer agreements, including RM, freight, and ER.
Support development and execution of product marketing processes and strategies.
Research market trends, product and customer needs, and growth opportunities.
Analyze and benchmark competitor products, pricing, and positioning strategies.
Identify and validate technology and performance gaps in markets where proprietary products can gain market share.
Work with advanced engineering groups to identify and drive next-generation ideas for unique selling points in end-user productivity, comfort, health, and safety.
Align discovery work, the product marketing process, and the product generation launch plan to identify target markets and products.
Prepare and present yearly market share analysis.
Prepare and present annual net promoter score analysis.