Manager, Product Marketing - Sales Marketing
About The Position
The Manager, Product Marketing - Sales Marketing leads and activates strategic initiatives to equip the VIZIO Ad Sales organization with compelling narratives, advertising solutions, and experiences that accelerate revenue, deepen advertiser engagement, and strengthen industry presence. The role shapes and delivers priority initiatives, self-service solutions, and bespoke programs based on market insights and advertiser feedback. Working cross-functionally with Sales, Product, Platform Marketing, PR/Events, Walmart Connect, and other teams, the Manager creates integrated materials and engagement strategies that support business objectives and deliver measurable results. As part of the B2B Marketing team, the role develops client-facing materials and strategic engagement initiatives in collaboration with regional, product, and category teams, helping sellers effectively communicate VIZIO’s value in-market.
Requirements
- Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media.
- Strong storytelling and communication skills, including the ability to translate complex offerings into clear, compelling sales narratives.
- Experience developing client-facing materials such as decks, one-sheets, and pitch content that drive business outcomes.
- Ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies.
- Analytical mindset and ability to use data and insights to refine messaging and improve effectiveness.
- Self-starter with entrepreneurial drive.
- Bachelor’s degree in Marketing, Business Administration, or a related field, or four years of experience in Marketing, Business Administration, or a related field.
Responsibilities
- Own the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market.
- Work with sales leaders and individual sellers to provide solutions for proactive and reactive proposals.
- Partner with product marketing to develop and execute sales decks, one-sheets, and pitch materials for new and existing products based on industry insights and sales feedback.
- Lead and execute pitch toolkit improvements with clear parameters for sales effectiveness.
- Drive client engagement strategies, especially with priority agencies and clients, including storytelling frameworks and tailored experiences.
- Interpret internal and external business challenges and recommend best practices to improve products, processes, or programs.
- Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools.
- Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches.
Benefits
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Walmart-paid education benefit program, including tuition, books, and fees for eligible programs
- Performance-based bonus awards
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What This Job Offers
Job Type
Full-time
Career Level
Manager
