Sales and Marketing Director

Brookdale Senior Living Inc. • Statesville, NC

15d • Onsite

About The Position

Brookdale is hiring a Sales and Marketing Director to oversee the Sales and Marketing department for three senior living communities in Statesville, North Carolina, supporting residents in Assisted Living and Memory Care. The role leads sales staff and works to maintain or improve community occupancy and revenue in accordance with marketing and business plans. The Director assists prospective residents, families, and advisors through the decision-making process, builds relationships with referral sources, completes outside business-development calls, and partners with Regional Sales management to achieve occupancy goals. The role also supervises at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors. Frequent travel is required, with occasional evening or weekend work if needed to ensure shift coverage.

Requirements

• At least five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Bachelor’s degree in Marketing, Business, or a related field, or an equivalent combination of experience and education; a bachelor’s degree is preferred.
• Valid driver’s license, maintained while in the role, due to frequent car travel.
• Knowledge of sales and marketing principles, methods, strategy, tactics, sales techniques, and sales control systems.
• Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines being sold.
• Knowledge of state regulations affecting or directing service delivery.
• Ability to operate personal computers and related software.
• Ability to manage time, tasks, and projects effectively in a dynamic environment.
• Ability to build trust, act honestly, assess customer needs and expectations, work effectively with diverse personalities, and treat people with dignity, respect, fairness, and maturity.
• Effective verbal, written, and listening communication skills.

Nice To Haves

• Experience in the retirement industry or medical or pharmaceutical sales.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience with a contact management database, Microsoft Word, Excel, and Outlook.

Responsibilities

• Maintain or improve community occupancy and revenue in accordance with marketing and business plans.
• Assist prospective residents, family members, and advisors in the decision-making process by understanding their needs and explaining relevant services and programs.
• Respond promptly to telephone and in-person inquiries and provide appropriate community and company information.
• Use sales processes, systems, and forms to track information, compile data and reports, and support occupancy goals.
• Complete outside business-development sales calls to meet or exceed professional lead goals, contacting local referral sources and community organizations.
• Build relationships with residents, families, and professional referral sources, generate leads, and provide information or presentations about community services and programs.
• Plan, coordinate, and implement monthly prospect and referral-source activities and events, and follow up with leads generated through events.
• Partner with Regional Sales management to develop and execute marketing plans and achieve occupancy goals.
• Research and recommend content and delivery for promotional materials, following procedures and working with Brookdale’s Creative Services group.
• Monitor conversion ratios for business-development calls, referrals, prospect calls, and tours; analyze data and prepare weekly and monthly reports.
• Maintain working knowledge of the lead management system and use it to maximize sales effectiveness.
• Supervise at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors to achieve marketing and business-plan results.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates outside California
• Optional voluntary benefits, including identity-theft protection and pet insurance
• Paid time off
• Paid holidays
• Company-provided life insurance
• Adoption benefit
• Short- and long-term disability coverage
• Tuition reimbursement
• Monthly and quarterly commission opportunities
• Professional development and ongoing health and wellness programs
• Naturalization application fee advances for qualified associates who have been with the company for at least one year

What This Job Offers

• Job Type: Full-time
• Career Level: Manager