Sales and Marketing Director Protem

Brookdale Senior Living Inc. • FL, FL

15d

About The Position

The Sales and Marketing Director Protem works on short-term strategic assignments at Brookdale communities with open Sales and Marketing Director positions within a designated geographic area. Assignments can vary in length and change with little notice, and the position requires frequent travel by car and/or air. The role generates recurring new move-in revenue, prioritizes sales and community revenue goals, and develops and executes marketing plans to achieve occupancy targets. It also represents Brookdale’s sales culture and applies insights gained at one community to improve sales at subsequent assignments.

The director supervises and coaches at least two full-time onsite associates, supports rapid occupancy growth and rate integrity, and partners with district and divisional sales leadership and community teams. The role maintains sales software and CRM information, monitors competition, prepares move-in forecasts, communicates resident needs to community staff, and promotes a positive image of each assigned community and the Brookdale brand.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; additional related work experience may substitute year-for-year for the education requirement, up to four years.
• Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Valid driver’s license and ability to travel frequently by car and/or air as needed.
• Knowledge of sales and marketing principles and methods, including marketing strategy and tactics, sales techniques, and sales control systems.
• Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines sold.
• Knowledge of state regulations impacting or directing service delivery.
• Ability to operate smartphones, personal computers, and related software.
• Ability to manage time, tasks, and projects effectively in a dynamic environment.
• Ability to build trust and act honestly in relationships.
• Ability to assess and understand customers’ expectations, needs, and circumstances.
• Ability to work effectively with diverse personalities and treat people with dignity, respect, fairness, and maturity.
• Effective verbal and written communication and listening skills.
• Ability to stand, walk, sit, handle or feel objects with hands and fingers, reach, stoop, kneel, crouch, or crawl, talk, hear, and lift up to 25 pounds.
• Ability to interact with coworkers, residents, or vendors.

Nice To Haves

• Previous experience with a contact management database, Microsoft Word, Excel, and Outlook.

Responsibilities

• Generate recurring new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions.
• Prioritize budgeted sales goals and community revenue targets by completing sales processes and developing and executing marketing plans to achieve occupancy goals.
• Supervise and coach the daily sales activities of at least two full-time onsite associates.
• Drive occupancy growth and rate integrity through daily phone and in-person sales calls that convert to move-ins.
• Attend daily stand-up meetings and communicate current product information, including availability, pricing, and concessions, to community associates.
• Partner with Directors of District Sales to develop and execute business plans for community revenue and occupancy goals.
• Manage sales-specific software and CRM systems, including accurate data entry, database cleanup, and community coaching documentation.
• Motivate community associates to meet or exceed weekly and monthly sales expectations in partnership with community operations and clinical leaders and sales leadership.
• Maintain current knowledge of relevant competition in assigned markets.
• Provide accurate and timely move-in forecasts weekly and as requested.
• Communicate incoming residents’ needs and preferences to the Executive Director or appropriate community associates.
• Promote a positive image of assigned communities and the Brookdale brand with customers, residents, associates, and professional or volunteer influencers.
• Perform other duties as assigned by the supervisor.

Benefits

• Paid time off
• Paid holidays
• Medical, dental, and vision insurance
• 401(k)
• Company-provided life insurance
• Adoption benefit
• Short- and long-term disability
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Associate assistance program
• Employee discounts
• Tuition reimbursement
• Referral program
• Early access to earned wages for hourly associates outside California
• Optional voluntary benefits, including accident, critical illness, and hospital indemnity insurance, legal plan, identity theft protection, and pet insurance
• Annual bonus incentive eligibility for full-time associates in the role
• Naturalization application fee advances of up to $725, less applicable taxes and withholding, for qualified associates who have been with Brookdale for at least one year
• Professional development and ongoing health and wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager