Sales and Business Development Manager

Falmouth Careers

1d•Remote

About The Position

Falmouth University is hiring a Sales and Business Development Manager for a new, commercially focused role supporting the expansion of its professional development, executive education and bespoke short-course portfolio. The role is responsible for generating business-to-business income by building a strong sales pipeline and converting opportunities into sales. The postholder will develop and deliver the B2B sales plan, identify and approach prospective employers, commissioners, sector bodies, business networks and strategic partners, and prioritise opportunities with realistic commercial potential. The postholder will be accountable for agreed sales, income and conversion targets. They will use the University’s CRM system to maintain a qualified pipeline, forecast likely income and progress stalled opportunities. Where leads are allocated to colleagues for follow-up, the postholder will retain oversight and provide sales support to help secure conversion. Working with the Senior Marketing Officer and the wider Marketing and External Relations team, they will help ensure that campaigns, content and sales materials generate qualified opportunities. They will also share customer and market insight to inform ongoing short-course portfolio development. This is a fixed-term, 12-month, full-time position working 35 hours Monday to Friday. It is remote-based, with occasional campus attendance required. Successful external candidates will be employed by Falmouth Staffing Ltd, a wholly owned subsidiary of Falmouth University.

Requirements

Substantial recent experience generating sales opportunities and converting them into income.
Experience managing a complete sales cycle, including prospecting, qualification, needs analysis, proposal and support development.
Ability to build and manage a qualified pipeline, use CRM information to plan activity, and produce reliable sales forecasts.
Ability to initiate conversations with new clients, understand their needs and present compelling solutions to senior decision-makers.
Strong commercial judgement and resilience, with the ability to maintain momentum.
Ability to take personal ownership of opportunities while collaborating across organisational boundaries.
Ability to coordinate input from colleagues in academic, finance, legal, procurement, marketing and delivery functions.

Nice To Haves

Experience selling education, professional development, training, consultancy or another knowledge-based service.
Experience working with employers, public-sector commissioners or sector networks.
Previous university experience is not required.

Responsibilities

Develop and deliver the B2B sales plan for the short-course portfolio.
Generate business-to-business income by identifying, approaching and converting prospective clients and partners.
Prioritise opportunities based on realistic commercial potential.
Meet agreed sales, income and conversion targets.
Use the University’s CRM system to maintain a qualified pipeline, forecast income and progress stalled opportunities.
Retain oversight of leads allocated to colleagues and provide sales support to help convert them.
Work with the Senior Marketing Officer and Marketing and External Relations team to ensure campaigns, content and sales materials generate relevant, qualified opportunities.
Bring customer and market insight into the University to inform the continuing development of the short-course portfolio.
Coordinate input from academic, finance, legal, procurement, marketing and delivery colleagues.