About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. The role uses fashion and product knowledge to help customers find relevant information, promote and sell products, and support customer loyalty and in-store sustainability initiatives. Sales Advisors also complete garment care and replenishment tasks, maintain attractive merchandise displays and clean sales areas, and work collaboratively with the store team to deliver a strong customer experience and support sales targets. The position involves following store procedures, legal requirements, and health and safety guidelines, as well as supporting store opening and closing.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience providing customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available OMNI services, providing direct customer service and support.
  • Engage with customers, explain fashion trends and products, and actively promote and sell merchandise.
  • Promote the Hello Member Customer Loyalty App and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial and operational actions to reach sales targets.
  • Stay informed about fashion trends, styles, brands, products, competitors, and relevant influencers, and share useful product knowledge with customers.
  • Share service, fashion, and store operations knowledge with colleagues; follow procedures, routines, and legal requirements; give and receive feedback; and participate in relevant onboarding and training.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays, clear trends, and stories in line with visual and commercial guidelines.
  • Maintain good stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI and technology services and tools, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing and follow applicable health and safety guidelines.

Benefits

  • Staff discount card for H&M Group brands, usable in stores and online.
  • H&M Incentive Program (HIP).
  • Health insurance.
  • Wellness and family support programs.
  • Company-match retirement plan.
  • Paid leave programs and paid time off, including a community day.
  • Access to Colleague Resource Groups and networking opportunities.
  • Development opportunities and access to a global talent community.
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