About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the omni-channel experience. The role uses fashion and product knowledge to help customers, promote and sell products, and support customer loyalty and in-store sustainability initiatives. Sales Advisors also contribute to sales targets and represent the H&M brand positively. The position combines customer-facing sales with retail operations. Duties include garment handling and care, replenishment, fitting room and checkout operations, merchandise presentation, and keeping the sales floor and back of house clean and organized. Sales Advisors follow store procedures, safety guidelines, and legal requirements; support opening and closing; and collaborate with colleagues, sharing knowledge and participating in training and development opportunities.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience in customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available omni-channel experiences, providing direct customer service.
  • Engage customers in conversations and guide them through fashion trends, stories, and products across the store.
  • Promote and sell products, the Hello Member Customer Loyalty App, and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial or operational actions to reach sales targets.
  • Stay informed about fashion trends, styles, brands, products, competitors, and relevant influencers, and share relevant product and fashion knowledge with customers.
  • Retain and share service, fashion, and store operations knowledge with colleagues; exchange feedback and support team development.
  • Follow store procedures, routines, and applicable legal and health and safety requirements.
  • Participate in onboarding, introductions, training, and courses relevant to the role and future development.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales floor, stockrooms, and back-of-house areas.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store omni services and technology, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.

Benefits

  • Staff discount card for H&M Group brands, usable in stores and online.
  • Participation in the H&M Incentive Program (HIP).
  • Access to global development opportunities.
  • Health insurance, wellness and family support programs, company-match retirement plan, paid leave programs, and paid time off, including a community day.
  • Access to Colleague Resource Groups (CRGs) for community and networking opportunities.
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