About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. The role actively sells H&M products and uses fashion and product knowledge to give customers relevant information and support. Sales Advisors also handle garment care and replenishment, merchandise presentation, and maintaining clean and tidy sales-floor and back-of-house areas while working with the store team to deliver a positive customer experience. The position combines customer sales and service, awareness of fashion trends, teamwork and learning, and retail operations. Responsibilities include promoting the Customer Loyalty App and in-store sustainability initiatives; supporting sales targets; sharing knowledge with colleagues; following store procedures and legal requirements; completing garment handling and replenishment routines; supporting fitting-room, checkout, OMNI, and in-store technology services; assisting with store opening and closing; and following health and safety guidance.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience working with customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and OMNI experience where available, providing direct customer service.
  • Engage customers in conversations and guide them through fashion trends, stories, and products across the store.
  • Promote and sell products, and support commercial or operational actions to reach sales targets with the store management team.
  • Promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
  • Represent the H&M brand positively during customer interactions.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers, and share relevant product and fashion information with customers.
  • Share service, fashion, and store-operations knowledge with colleagues; give and receive feedback; and participate in relevant onboarding, training, and development activities.
  • Follow store procedures, routines, and legal requirements.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting-room and checkout areas according to best practices and processes.
  • Help maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays in accordance with visual and commercial guidelines.
  • Maintain adequate stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI services and technology tools, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.
  • Follow health and safety guidelines and legal requirements applicable to the role.

Benefits

  • Comprehensive benefits, including health insurance, wellness and family support programs, a company-match retirement plan, paid leave programs, and paid time off, including a community day.
  • Employee discount at H&M, & Other Stories, and COS.
  • Staff discount card for H&M Group brands in stores and online.
  • H&M Incentive Program (HIP).
  • Development opportunities around the globe.
  • Access to Colleague Resource Groups (CRGs) for community and networking.
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