About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and available omnichannel experiences, answering questions, sharing fashion and product knowledge, and actively promoting and selling products. The role supports sales targets, customer loyalty initiatives, and in-store sustainability initiatives while representing the H&M brand positively. The position also performs retail operations, including completing the garment cycle, replenishing and caring for merchandise, maintaining attractive displays, operating fitting rooms and checkout areas, and keeping the sales floor and back of house clean and organized. Sales Advisors follow store procedures, legal requirements, and health and safety guidelines; support opening and closing; and work collaboratively with colleagues to deliver a strong customer experience and develop their skills.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience working with customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products presented in store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available omnichannel experiences, providing direct customer service and support.
  • Engage customers in conversations and guide them through fashion trends, stories, and products throughout the store.
  • Promote and sell products, support commercial and operational actions to reach sales targets, and promote the Customer Loyalty App and in-store sustainability initiatives.
  • Represent the H&M brand positively during customer interactions.
  • Keep up to date with fashion trends, products, competitors, and relevant influencers, and share relevant product and fashion knowledge with customers.
  • Share service, fashion, and store operations knowledge with colleagues; give and receive feedback; and participate in relevant onboarding, training, and development activities.
  • Follow store procedures, routines, and legal requirements.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain a clean and tidy sales floor and back of house, including stockrooms.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain good stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store omnichannel services and technology tools, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.
  • Follow applicable health and safety guidelines and legal requirements.

Benefits

  • Staff discount card for H&M Group brands, usable in stores and online.
  • Inclusion in the H&M Incentive Program (HIP).
  • Comprehensive benefits, including health insurance, wellness and family support programs, a company-match retirement plan, paid leave programs, and paid time off, including a community day.
  • Access to Colleague Resource Groups (CRGs) for community and networking opportunities.
  • Development opportunities around the globe and access to a large global talent community.
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