About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the omni-channel experience. The role uses fashion and product knowledge to help customers find relevant information and products, actively support sales, and promote the H&M Customer Loyalty App and in-store sustainability initiatives. The Sales Advisor represents H&M positively and works with the store management team on commercial and operational actions to reach sales targets. The position also supports day-to-day store operations, including garment handling and care, replenishment, fitting room and checkout operations, merchandise presentation, and maintaining clean and tidy sales-floor and back-of-house areas. The advisor follows store procedures, legal requirements, health and safety guidelines, and visual and commercial standards; supports omni services and store technology; and assists with store opening and closing. The role works collaboratively with colleagues and includes participation in onboarding and relevant training.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience in customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome, guide, and support customers in the store and through the omni-channel experience where available.
  • Engage in conversations with customers and provide excellent service and product guidance.
  • Share knowledge of fashion trends, stories, and products across store areas.
  • Promote and sell products and represent the H&M brand positively in customer interactions.
  • Promote the Hello Member Customer Loyalty App and in-store sustainability initiatives.
  • Support commercial and operational actions with the store management team to reach sales targets.
  • Keep current with fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share service, fashion, and store operations knowledge with colleagues.
  • Follow store procedures, routines, and applicable legal and health and safety requirements.
  • Give and receive feedback and participate in relevant onboarding, introductions, training, and courses.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Help keep the sales floor, stockrooms, and back of house clean and tidy.
  • Support garment presentation and maintain attractive displays, clear trends, and product stories according to visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store omni services and technology, including the Instore Care App, Click & Collect, and Smart Store where applicable.
  • Support store opening and closing.

Benefits

  • Staff discount card for H&M Group brands, usable in stores and online.
  • H&M Incentive Program (HIP).
  • Health insurance.
  • Wellness and family support programs.
  • Company match retirement plan.
  • Paid leave programs.
  • Paid time off, including a community day to serve the local community.
  • Development opportunities around the globe.
  • Access to Colleague Resource Groups for community and networking opportunities.
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