About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and available omnichannel experiences, sharing fashion and product knowledge, and actively promoting and selling products. The role also supports sales targets, customer loyalty initiatives, and in-store sustainability efforts. The Sales Advisor works closely with the store team on garment handling and care, replenishment, merchandise presentation, fitting rooms, checkout, store cleanliness, and back-of-house operations. The position follows store procedures, safety guidelines, and legal requirements, and may support opening and closing the store.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience working in customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and motivation to provide customers with a great experience.
  • Strong communication, creativity, curiosity, flexibility, decisiveness, and action orientation.
  • Enjoyment of working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available omnichannel experiences, providing direct customer service and support.
  • Engage customers in conversation and share relevant information about fashion trends, products, and merchandise.
  • Promote and sell products, the Hello Member Customer Loyalty App, and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial and operational actions to reach sales targets with the store management team.
  • Keep up to date with fashion trends, products, brands, competitors, and relevant influencers.
  • Share service, fashion, and store-operations knowledge with colleagues; exchange feedback and participate in relevant onboarding and training.
  • Follow store procedures, routines, and legal requirements.
  • Complete the garment cycle, including unpacking, replenishing, steaming, and garment care.
  • Operate fitting room and checkout areas according to established processes.
  • Maintain clean and tidy sales-floor, stockroom, and back-of-house areas.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store omnichannel services and technology tools, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.
  • Follow applicable health and safety guidelines and legal requirements.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company match retirement plan
  • Paid leave programs
  • Paid time off, including a community day to serve the local community
  • Employee discount at H&M, & Other Stories, and COS, with a staff discount card covering H&M Group brands in stores and online
  • H&M Incentive Program (HIP)
  • Development opportunities around the globe
  • Colleague Resource Groups (CRGs) for community and networking
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