About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. The role uses fashion and product knowledge to help customers find relevant information and products, promote sales and customer loyalty, and support store sales targets. The advisor also contributes to garment care, replenishment, presentation, and maintaining clean and organized sales and back-of-house areas, working collaboratively with the store team to deliver a strong customer experience. The position includes customer-facing sales and service, keeping current with fashion trends and products, sharing knowledge with colleagues, following store procedures and legal requirements, and participating in onboarding and role-related training. Retail operations responsibilities include handling garments throughout the garment cycle, operating fitting rooms and checkout areas, maintaining merchandise displays and stock levels, supporting in-store OMNI services and technology, assisting with store opening and closing, and following health and safety guidelines.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience with customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communication, creativity, curiosity, motivation, flexibility, decisiveness, and an action-oriented approach.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and OMNI experience where available, providing direct customer service.
  • Engage with customers, share relevant fashion and product knowledge, and guide them through trends, stories, and products.
  • Promote and sell products, the Hello Member Customer Loyalty App, and in-store sustainability initiatives.
  • Represent the H&M brand positively and support commercial and operational actions to reach sales targets.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share service, fashion, and store operations knowledge with colleagues; give and receive feedback and participate in relevant onboarding and training.
  • Follow store procedures, routines, and legal requirements.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays according to visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI services and technology, including Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing and follow applicable health and safety guidelines.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company-match retirement plan
  • Paid leave programs
  • Paid time off, including a community day to serve the local community
  • Employee discount at H&M, & Other Stories, and COS
  • Staff discount card for H&M Group brands in stores and online
  • H&M Incentive Program (HIP)
  • Global development opportunities
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