Sales Account Executive

Lamar Advertising•Janesville, WI

About The Position

Lamar Advertising is hiring a Sales Account Executive in Janesville, Wisconsin, to develop outdoor advertising business and long-term client relationships in an assigned territory. The role combines office work with field sales and is suited to someone who can connect marketing and sales, prospect for new business, and build trust with a range of customers. Compensation is salary plus commission, with first-year earning potential of $50,000–$100,000 or more, depending on experience and selling ability; commissions are uncapped. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. The position includes a six-week training program and ongoing professional development. Travel requiring nights away from home is less than 10%.

Requirements

  • High school diploma or equivalent.
  • Current and valid driver’s license.
  • Ability to cold call businesses by phone and in person.
  • Ability to make oral presentations to provide information or explain policies and procedures.
  • Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
  • Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
  • Ability to adapt to new technology.
  • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
  • Ability to write grammatically correct routine business correspondence.
  • Ability to perform effectively under fluctuating workloads.
  • Skill in selling or promoting outdoor advertisements.
  • Skill in establishing rapport and gaining others’ trust.
  • Ability to establish and maintain cooperative working relationships.
  • Ability to meet a sales quota.
  • Working knowledge of general sales techniques.
  • Intrinsic motivation to succeed and ability to withstand rejection.
  • Ability to work independently and follow through on assignments with minimal direction.

Nice To Haves

  • College degree preferred.
  • Previous outdoor advertising experience preferred.
  • CRM experience preferred.

Responsibilities

  • Meet and exceed sales targets, and monitor personal sales data and reports.
  • Target businesses in the assigned area and visit established Lamar clients and competitors’ clients within specified time frames.
  • Assess local and national competition and cluster accounts to work them efficiently.
  • Identify potential growth areas and open new accounts.
  • Use Lamar computer tools to find prospects, follow up on leads, and prepare proposals, written presentations, and research.
  • Present to clients regularly and develop presentation skills using computer tools.
  • Develop product knowledge and selling skills.
  • Participate in sales meetings, regional meetings, seminars, and trade shows.
  • Maintain daily, weekly, and monthly sales plans a month in advance.
  • Follow up on client production orders and resolve issues that arise.
  • Maintain organized, up-to-date client and sales activity records.

Benefits

  • Paid holidays.
  • Monthly auto and cell allowances for work-related expenses.
  • Comprehensive six-week training program, with opportunities to participate in Lamar Sales School.
  • Multiple medical plan options.
  • Hospital, critical illness, and accident coverage.
  • Short- and long-term disability coverage.
  • Paid parental leave.
  • Dental and vision insurance.
  • 120 hours of paid time off, increasing with tenure.
  • 12 paid company holidays, including Presidents Day and Juneteenth.
  • Employee Stock Purchase Plan.
  • 401(k) plan with company match.
  • Up to $1,200 in employer-paid HSA contributions and cash rewards for wellness program participation.
  • Ongoing professional development and internal leadership programs.
  • Advancement opportunities.
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