Sales Account Executive

Lamar Advertising Company • Paducah, KY

8d • $53,500 - $58,200 • Onsite

About The Position

Lamar Advertising is hiring a Sales Account Executive to develop outdoor advertising business in Paducah, Kentucky, and surrounding areas. The role connects Lamar with local businesses and national brands by building long-term advertising relationships, meeting sales objectives, and growing sales in an assigned territory. The position combines office work with field sales and account servicing. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. First-year earning potential is $53,500–$58,200, including commission, depending on experience and selling ability; commissions are uncapped. Work-related monthly auto and cell allowances are provided.

The position includes a six-week training program, with potential participation in Lamar Sales School, and offers professional development and internal advancement opportunities. The successful candidate will prospect and visit businesses, develop proposals and presentations, maintain client relationships and records, monitor sales performance, and follow up on advertising orders. The role requires cold calling, resilience, effective communication, organization, and the ability to work independently and meet sales quotas.

The primary work environment is a combination of an office and field work. Physical demands include light lifting, seeing for reading and visual distinction, sitting less than 50% of the time, standing, talking, turning, and walking. Nights spent away from home for travel are less than 10%. Lamar describes its culture as people-first, community-oriented, transparent, and committed to honest and environmentally responsible business practices.

Requirements

• High school diploma or equivalent.
• Current and valid driver's license.
• Ability to cold call businesses both over the phone and in person.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
• Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
• Ability to adapt to new technology.
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Ability to write grammatically correct routine business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Skill in selling or promoting outdoor advertisements.
• Skill in establishing rapport and gaining the trust of others.
• Ability to establish and maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Intrinsic motivation to succeed and withstand rejection.
• Ability to work independently and follow through on assignments with minimal direction.

Nice To Haves

• College degree.
• Previous outdoor advertising experience.
• CRM experience.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports.
• Target businesses in the assigned area and visit established Lamar clients and competitors' clients within specified time frames.
• Maintain working knowledge of local and national competition.
• Cluster accounts to work them efficiently.
• Identify potential growth areas and open new accounts.
• Use Lamar computer tools to find prospects, follow up on leads, and prepare proposals, written presentations, and research.
• Develop presentation skills using computer tools and present to clients regularly.
• Develop new product knowledge and selling skills.
• Participate in sales meetings, regional meetings, seminars, and trade shows.
• Maintain daily, weekly, and monthly sales plans a month in advance.
• Follow up on client production orders and resolve issues that arise.
• Maintain organized and up-to-date records of clients and sales activity.
• Cold call businesses by phone and in person.
• Build long-term advertising relationships in the assigned territory.

Benefits

• Paid holidays.
• Monthly auto and cell allowances for work-related expenses.
• Six-week training program and opportunities to participate in Lamar Sales School.
• Multiple medical plan options.
• Hospital, critical illness, and accident coverage.
• Short- and long-term disability.
• Paid parental leave.
• Dental insurance.
• Vision insurance.
• 120 hours of paid time off, increasing with tenure.
• 12 paid company holidays, including Presidents Day and Juneteenth.
• Employee Stock Purchase Plan.
• 401(k) plan with company match.
• Up to $1,200 in employer-paid HSA contributions and cash rewards for engaging in the wellness program.
• Ongoing professional development and internal leadership programs.
• Advancement opportunities, with a stated goal of promoting Sales Managers from within.
• Uncapped commissions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED