Sales Account Executive

Lamar Advertising Company•Tuscaloosa, AL

8d•$50,000 - $95,000•Onsite

About The Position

Lamar Advertising is hiring a Sales Account Executive for its Tuscaloosa, Alabama, office. The role develops long-term advertising relationships and meets or exceeds sales objectives in an assigned territory, helping local and national brands reach audiences through outdoor advertising. Compensation includes salary and commission, with stated first-year earning potential of $50,000–$95,000 depending on experience and selling ability, and no cap on commissions. The position combines office work with field sales, including visiting prospects and clients, making sales calls, and servicing existing accounts. The schedule is Monday through Friday, with paid holidays. Travel involving nights away from home is less than 10%.

Requirements

High school diploma or equivalent.
Current and valid driver’s license.
Ability to cold call businesses by phone and in person.
Ability to give oral presentations and explain information, policies, and procedures.
Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
Ability to adapt to new technology.
Ability to explain outdoor advertising to customers and account executives from installation and product standpoints.
Ability to write grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling or promoting outdoor advertisements.
Ability to establish rapport, gain trust, and maintain cooperative working relationships.
Ability to meet a sales quota and apply general sales techniques.
Intrinsic motivation, resilience in the face of rejection, independence, and ability to follow through with minimal direction.

Nice To Haves

College degree preferred.
Previous outdoor advertising experience preferred.
CRM experience preferred.

Responsibilities

Meet and exceed sales targets, and monitor personal sales data and reports.
Target businesses in the assigned area and visit established Lamar clients and competitors’ clients within specified time frames.
Maintain working knowledge of local and national competition.
Cluster accounts to work them efficiently.
Identify potential growth areas and open new accounts.
Use Lamar computer tools to find prospects, follow up on leads, and prepare proposals, written presentations, and research.
Develop presentation skills using computer tools and present to clients regularly.
Develop product knowledge and selling skills.
Participate in sales meetings, regional meetings, seminars, and trade shows.
Maintain daily, weekly, and monthly sales plans a month in advance.
Follow up on client production orders and resolve issues that arise.
Maintain organized, current records of clients and sales activity.

Benefits

First-year earning potential of $50,000–$95,000, including commissions, depending on experience and selling ability; commissions are uncapped.
Monthly auto and cell allowances for work-related expenses.
Comprehensive training, with opportunities to attend Lamar Sales School.
Multiple medical plan options.
Hospital, critical illness, and accident coverage.
Short- and long-term disability coverage with paid parental leave.
Dental and vision insurance.
120 hours of paid time off, increasing with tenure.
12 paid company holidays.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
Ongoing professional development and internal leadership programs.
Advancement opportunities, with a stated goal of promoting Sales Managers from within.