Sales Account Executive

Lamar Advertising Company•Town of McMillan, WI

5d•$50,000 - $65,000•Onsite

About The Position

The Sales Account Executive develops long-term advertising relationships with businesses in an assigned territory in Marshfield, Wisconsin, and surrounding areas. The role meets and exceeds sales objectives by using professional sales techniques to grow Lamar’s outdoor advertising sales and community relationships. The position combines office work with field sales and servicing existing accounts. Compensation includes salary and commission, with first-year earning potential of $50,000–$65,000 depending on experience and selling ability, and uncapped commissions. The role includes a three-month training program and may include participation in Lamar Sales School. Sales Account Executives identify prospects, build and maintain client relationships, prepare and deliver sales proposals and presentations, monitor sales performance, and handle related account and administrative work. The regular schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m., with paid holidays. Overnight travel is less than 10%.

Requirements

High school diploma or equivalent.
Current and valid driver’s license.
Ability to cold call businesses by phone and in person.
Ability to make oral presentations to provide information or explain policies and procedures.
Ability to communicate with people of varied social, cultural, economic, and educational backgrounds.
Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
Ability to adapt to new technology.
Ability to write grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling or promoting outdoor advertisements.
Ability to establish rapport and gain others’ trust.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Intrinsic motivation to succeed and resilience in the face of rejection.
Ability to work independently and follow through on assignments with minimal direction.

Nice To Haves

College degree.
Previous outdoor advertising experience.
CRM experience.

Responsibilities

Meet and exceed sales targets, and monitor personal sales data and reports.
Target businesses in the assigned area and visit established Lamar clients and competitors’ clients within a specified time frame.
Maintain working knowledge of local and national competition.
Cluster accounts to work them efficiently.
Identify potential growth areas and open new accounts.
Use Lamar computer tools to find prospects, follow up on leads, prepare proposals and written presentations, and conduct research.
Develop presentation skills using computer tools and present to clients regularly.
Develop product knowledge and selling skills.
Participate in sales and regional meetings, seminars, and trade shows.
Maintain daily, weekly, and monthly sales plans one month in advance.
Follow up on client production orders and resolve issues that arise.
Maintain organized, up-to-date records of clients and sales activity.
Make cold calls to businesses by phone and in person.
Explain outdoor advertising products and the business to customers, including installation and product details.

Benefits

Paid holidays, including 12 paid company holidays.
Monthly auto and cell allowances for work-related expenses.
Multiple medical plan options.
Hospital, Critical Illness, and Accident coverage.
Short- and long-term disability coverage.
Paid parental leave.
Dental and vision insurance.
120 hours of paid time off (PTO), increasing with tenure.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
Ongoing professional development and internal leadership programs.
Advancement opportunities, with a stated goal of promoting Sales Managers from within.
Three-month training program and opportunities to participate in Lamar Sales School.