Sales Account Executive

Nexstar Media Group • Harrisburg, PA

3d

About The Position

The Sales Account Executive generates advertising revenue by selling broadcast television and digital advertising solutions. The position develops relationships with established clients and advertising agencies, identifies new business through prospecting and cold-calling, and demonstrates the value of integrated broadcast and digital marketing strategies. The role serves businesses throughout Central Pennsylvania, helping local advertisers reach target audiences through multimedia advertising campaigns.

Requirements

• Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• At least one year of sales experience; broadcast media, digital advertising, or a related field is preferred.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions needed to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment, and ability to learn advertising sales and digital media platforms.

Responsibilities

• Implement strategies to grow broadcast and digital advertising revenue and exceed revenue goals.
• Establish credible relationships with local businesses and advertising agencies.
• Make sales calls to existing and prospective clients to identify advertising needs and develop new business opportunities.
• Maintain assigned accounts and develop new accounts across broadcast television and digital advertising platforms.
• Prepare and deliver sales presentations recommending advertising solutions aligned with clients’ marketing objectives.
• Explain how broadcast television, digital advertising, and integrated marketing campaigns can promote clients’ products or services.
• Provide clients with information about advertising rates, available products, and placement opportunities across broadcast and digital media.
• Develop advertising schedules and campaigns with clients and station personnel responsible for coordinating advertising placement.
• Work with clients and station personnel to develop advertisements and digital creative materials that support client marketing goals.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level