RSC Marketing Services Coordinator

East Texas A&M University•Commerce, TX

1d•Onsite

About The Position

The RSC Marketing Services Coordinator provides strategic leadership for the Rayburn Student Center’s marketing, communications, brand stewardship, creative services, print production, and promotional operations. Reporting to the Director, the coordinator oversees the Marketing Services Office, supervises Marketing Services student employees, and directs planning, production, and assessment of marketing initiatives that support department, division, and university priorities. In partnership with University Marketing & Communications, the position helps maintain institutional brand consistency, expand campus marketing and print services, strengthen student engagement, and develop innovative revenue-generating creative services. The coordinator leads departmental planning and administration; marketing and brand strategy; creative design and production; print and campus creative services; digital communications and marketing technology; student engagement; personnel development; fiscal management and revenue development; assessment and continuous improvement; and campus collaboration. The role also provides consultation on marketing and creative services, maintains compliance with university policies and applicable standards, and supports evening, weekend, emergency, and special-event operations as needed.

Requirements

Bachelor’s degree or an equivalent combination of education and experience.
No prior experience required.
Strong verbal and written communication abilities.
Proficiency in time management and organization.
Demonstrated leadership and conflict resolution skills.
Experience in customer service and/or facility operations.
Ability to work collaboratively in a team-oriented environment.
Ability to manage multiple priorities in a fast-paced setting.
Ability to work nights, weekends, irregular hours, and beyond normal office hours as needed; occasional overnight travel and evening and weekend work are required.
Ability to lift 50 pounds and drive a 15-passenger van or bus.
Subject to a criminal history investigation; employment is contingent on verification of credentials and other required information, including completion of a criminal history check.

Nice To Haves

Master’s degree in Higher Education, Student Affairs, Business, or a related field.
Experience working in a college student center/union or student life operations.
Experience in a student employee supervisory role.
Knowledge of institutional brand stewardship, collaborative campaign planning, visual content scheduling, and print production management.
Familiarity with university marketing services, design software/apps, and visual and audio advertising platforms.
Demonstrated experience hiring, training, and mentoring student employees in a higher education environment.

Responsibilities

Provide strategic leadership for Marketing Services operations and align departmental priorities with the Rayburn Student Center and EMSA missions, strategic plans, and enrollment objectives.
Develop annual operating plans, performance metrics, staffing strategies, and long-range initiatives; establish departmental policies, creative standards, procedures, and quality assurance measures.
Advise the Director on marketing strategy, organizational communications, technology investments, staffing needs, and higher education marketing trends.
Develop and oversee annual marketing strategies for university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.
Serve as the department’s primary liaison with University Marketing & Communications and steward university brand standards and campus marketing guidelines.
Direct creative vision and oversee graphic design, multimedia, photography, videography, environmental graphics, digital publications, and promotional materials.
Supervise Marketing Services staff and set creative direction, production priorities, quality standards, and project approval processes; maintain design templates, brand assets, media libraries, and production workflows.
Evaluate emerging creative technologies and AI-assisted design tools.
Direct the operation and strategic growth of the Marketing Services Office as a centralized campus creative resource; establish pricing, production standards, equipment plans, vendor partnerships, and service expectations.
Oversee campus print production, including posters, banners, brochures, signage, promotional displays, apparel, and specialty marketing materials; develop practices supporting efficiency, cost recovery, and financial sustainability.
Oversee digital communication platforms, including websites, social media, digital signage, content management systems, and marketing automation tools; manage signage standards, content scheduling, emergency messaging, and campus communications.
Develop audio communication protocols for event advertisements, music, and announcements in the RSC Building; evaluate and implement marketing technologies, AI platforms, analytics software, and workflow automation.
Ensure digital accessibility, institutional compliance, technology asset inventory, and technology lifecycle planning.
Lead marketing initiatives that increase awareness, participation, and student engagement; expand support for student organizations, campus departments, orientation, Welcome Week, Homecoming, Commencement, and major university events.
Collaborate with EMSA departments to improve communications and the student experience, sense of belonging, and divisional goals; promote the Rayburn Student Center as the Heart of Campus through student-focused storytelling and marketing.
Directly supervise Marketing Services staff and student employees; establish performance expectations, professional development, leadership training, succession planning, and annual evaluations.
Build a student employment program that develops career-ready skills while supporting the university’s educational mission; foster a collaborative, innovative, customer-focused culture.
Develop and administer operating budgets for marketing services, software, equipment, student employment, print production, and promotional materials; establish pricing and business models that support cost recovery and sustainable revenue.
Identify opportunities to increase use of RSC services through marketing, partnerships, sponsorships, and fee-based creative services; develop online marketplace tools for service and promotional-product requests.
Monitor financial performance, assess return on investment, and recommend resource allocations.
Develop performance indicators and assessment tools; prepare annual reports, strategic recommendations, and operational analyses; benchmark peer institutions and industry practices; lead continuous improvement initiatives.
Represent the Rayburn Student Center on university committees and collaborative initiatives; cultivate relationships with academic colleges, EMSA, Admissions, Alumni Relations, Athletics, Auxiliary Services, and student organizations.
Provide consultation on marketing strategy, branding, creative services, and promotional planning as directed by the supervisor.
Demonstrate professionalism, accountability, integrity, and customer service; maintain compliance with university policies, state regulations, accessibility standards, copyright requirements, and branding guidelines.
Support evening and weekend programs, emergency communications, university events, and special initiatives as operational needs require; perform other duties assigned by the Director.